EVENT SPONSORSHIP DECK OUTLINE: What should be included in your proposal when seeking sponsorship.

This is a basic outline of suggested information that should be included in your presentation deck/proposal when seeking event sponsorship. ***Please advise this blog post is based off my professional experience when seeking sponsorships. It does not guarantee that you will secure sponsorship***

Title Page (Slide 1)
Event Sponsorship Proposal
Name of the Event
Event Date

About Your Organization (Slide 2)
Mission, vision, programs, services
Paragraph addresses your experience/expertise and credibility in organizing successful events

Event Information (Slide 3)
Event Background
Main purpose of the event
What the event is (tournament, fundraiser, party etc.)
History
Why does this event exist?
How did it start?
Who started the event?
Is it the first year for the event or is it an annual event?

Also include the following:

Name of Event
Date of Event
Time of Event
Who is expected to attend the event/
Include approximate number of guests

Event Objectives/Demographics (Slide 4)
What does this event need to achieve to be successful
What are the goals of the current year (include previous goals if applicable)
Ensure, where possible – the objectives are measurable (so you can measure success or
lack thereof)

• Activities
What activities are planned for the event?
What will people likely be doing?

Reach and Target Audience (1/4 page)
Explain who will participate in event
Psychographic/Demographic information – the more detailed, the better
Number of expected attendees
Other companies that are involved
Will there be any National /Local media coverage? Live stream opportunities

Benefits to the Sponsor (3 Slides: 5, 6, 7)
1. Detail the various levels of sponsorship
2. Marketing benefits & opportunities for each level
3. Sponsorship fee associated with each level
4. Although, your initial deck will be universal, once you have a lead from a potential sponsor, I would recommend offering a tailored deck to meet their business objectives. Below are some suggestions when researching the company goals.
**Identify why you believe this company would benefit by sponsoring your event/organization
** Does the sponsor shares the same target audience as your event/organization
** Is their business operations in the same city
** Is the company seeking a positive public perception by attaching itself to a community initiative

Opportunity (Slide 8)

***This is the slide you want to add any bells and whistles to. As the reader is coming to an end of the presentation and deciding if your event would be a good fit, this slide entices them to a probable yes.

Any media you have negotiated
Summarize any and all important benefits to the sponsor
Explain how you will identify the success of the event
Number of participants, dollars raised, new supporters, media awareness, etc

Contact Information (Slide 9)

Name (first and last)o Title
Organization
Social Media Handles (make sure they’re linked)
Phone Number
Email Address
Website Address

Additional Suggestions
• Use bullet points and minimal wording as possible (don’t lose your readers attention with some much verbiage)
• Use visuals!!! This keeps your reader engaged
(If not, a first time event) Implement photos from past events – audiences, other sponsors, signage, setups, etc.
• Logo’s; include your logo on every page. If you can incorporate the company’s logo at some point it may be worthwhile, that way you can physically demonstrate the alignment between your organization and theirs
• Research companies philanthropic history; tap into their website, press writeups, ad placements, and any other industry-specific resources.
• Focus most of your proposal on the benefits to the potential sponsors

Nina Zavala
Nina Zavala Group
NinaZavalaGroup@gmail.com

https://twitter.com/ninazavalagroup?lang=en

GET YOUR POPCORN READY! – “WAR BEFORE THE STORM” BASKETBALL SHOWCASE IS BRINGING THE HEAT MARCH 27th-29th. @Warb4storm

“WAR BEFORE THE STORM” Basketball Showcase is set for March 27th-29th in Dallas, TX, delivering heavy matchups & fire talent amongst confirmed teams from #3SSB (adidas), EYBL (Nike), UA (Under Armour), and independent programs ready to set the record straight!

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“War Before The Storm” Basketball Showcase is the ultimate event experience delivering competitive match-ups and individual talent, live-stream & highlights from BallerTV, national & local media coverage, live stats, “down-south cooking” hospitality room for media and team coaches, DJ spinning top hits, organized, well-ran event with the best staff! This is an opportunity for your team to get some work in before the real action hits in April (live period). Last year we had to turn down over 90 teams who registered late. Don’t be that team in 2020….GET YOUR SPOT SECURED & REGISTER NOW!

 

WHAT: WAR BEFORE THE STORM BASKETBALL SHOWCASE

WHERE: DUNCANVILLE HIGH SCHOOL – DALLAS, TX

WHEN: MARCH 27th-29th, 2020

WHO: 4th Grade – Varsity Boys

HOW:  CLICK THIS LINK TO REGISTER YOUR TEAM

 

FOLLOW US ON SOCIAL MEDIA FOR UPDATES: @Warb4Storm 

Questions or more information: 817-845-3338

 

 

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Nina Zavala

NinaZavalaGroup@gmail.com