The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.


Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.


I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.





Nina Zavala Group Logo

Nina Zavala Group



DJ ASAP Continues As Crowd Favorite Guest DJ On BET’s 106 & Park


If you missed yesterday’s show, here’s a photo recap w/ DJ ASAP

dj asap


Marques Houston, DJ ASAP

Marques Houston, DJ ASAP


DJ ASAP, Miss Mykie, Paigion, BOW WOW

Contact Info:

Twitter: @DJASAP

Facebook Fan Page:


Media Inquiries: Nina Zavala


Catch DJ ASAP Live on BET’s 106 & Park Starting Tomorrow Feb 20 – 23, 2013. Check your local listings for time and channel.



Stay connected with DJ ASAP: Twitter, Facebook, soundcloud, Coast2Coast




“MY ALLSTAR WEEKEND” 2013 NBA All-Star Weekend Line Up At The Eight Lounge



Brings You the Hottest Celebrities and Performances Series  

for All Star Weekend 2013


Houston, Texas – February 14-17, 2013 – Get ready to witness your ultimate, one-stop party destination for the 2013 NBA All-Star Weekend in Houston at Eight Lounge. 4 days packed, with celebrity guest and performances featuring Nas, Big Sean, Wale, French Montana, actor Lance Gross, model Deelishis and celebrity television host Rocsi Diaz.

The All-Star weekend line up at Eight Lounge night club starts Thursday, February 14th and ends with a bang Sunday, February 17th.


Thursday: Platinum recording artist, Nas is set to host his “Official  Grammy Party” with an unforgettable performance of spectacular musical brilliance and real music melodies that fans have been missing. Throughout his career, Nas has released eight consecutive platinum and multi-platinum albums and has sold over 13 million records in the US alone. His most recent album, Life is Good is nominated for “best rap album” at this years’ Grammy Awards.


Friday: Join NAACP Image award winning actor/movie star Lance Gross, best known for his role as “Calvin Payne” in the sitcom Tyler Perry’s House of Payne, along with Rocis Diaz, recognized as the former host of B.E.T’s 106 & Park and currently the newest correspondent for Entertainment Tonight. Adding a little spice to the evening, eminent model, Deelish will join them, as they host an evening guaranteed to keep you entertained.



Saturday: You can’t go wrong with this impressive line-up to top your night off. Rappers, Big Sean and Wale heat the Houston All-Star scene Saturday, as they host Eight Lounge. Big Sean has been putting in work before being sought out by Kanye West. In 2011 his debut album peaked at #3 on the US Billboard 200, which is a testament to his fan base reach. Sharing the hosting honors that night is WALE. Another truth in his field and that’s what keeps this G.O.O.D. Music

Sunday: Rapper, French Montana who recently announced a signed joint venture recording deal with Maybach Music Group and Bad Boy Records, will host the grand finale of MY ALLSTAR WEEKEND, along with, celebrity deejay, DJ ASAP on the 1’s and 2’s.


For more information about event, please visit:

When: February 14 -17, 2013Time: 9PM – 3AM

Where: The EI8HT LOUNGE, 5102 Washington Ave. Houston,TX


Contact: Nina Zavala : 214.927.9275

About The Venue: Featuring 25,000 square feet of celebration, Eight Lounge (5102 Washington, Ave.) offers 2 huge dance floors with four fully stocked bars and 12 bartenders at your service. This event is 21 and up with a “dresses and skirts” dress code for the ladies and a “semi-formal” dress code for men. Tickets go on sale Saturday, February 2, with pre sale, general admission, VIP and Silver and Gold Packages available.