This is a basic outline of suggested information that should be included in your presentation deck/proposal when seeking event sponsorship. ***Please advise this blog post is based off my professional experience when seeking sponsorships. It does not guarantee that you will secure sponsorship***
Title Page (Slide 1)
Event Sponsorship Proposal
Name of the Event
Event Date
About Your Organization (Slide 2)
Mission, vision, programs, services
Paragraph addresses your experience/expertise and credibility in organizing successful events
Event Information (Slide 3)
Event Background
Main purpose of the event
What the event is (tournament, fundraiser, party etc.)
History
Why does this event exist?
How did it start?
Who started the event?
Is it the first year for the event or is it an annual event?
Also include the following:
Name of Event
Date of Event
Time of Event
Who is expected to attend the event/
Include approximate number of guests
Event Objectives/Demographics (Slide 4)
What does this event need to achieve to be successful
What are the goals of the current year (include previous goals if applicable)
Ensure, where possible – the objectives are measurable (so you can measure success or
lack thereof)
• Activities
What activities are planned for the event?
What will people likely be doing?
Reach and Target Audience (1/4 page)
Explain who will participate in event
Psychographic/Demographic information – the more detailed, the better
Number of expected attendees
Other companies that are involved
Will there be any National /Local media coverage? Live stream opportunities
Benefits to the Sponsor (3 Slides: 5, 6, 7)
1. Detail the various levels of sponsorship
2. Marketing benefits & opportunities for each level
3. Sponsorship fee associated with each level
4. Although, your initial deck will be universal, once you have a lead from a potential sponsor, I would recommend offering a tailored deck to meet their business objectives. Below are some suggestions when researching the company goals.
**Identify why you believe this company would benefit by sponsoring your event/organization
** Does the sponsor shares the same target audience as your event/organization
** Is their business operations in the same city
** Is the company seeking a positive public perception by attaching itself to a community initiative
Opportunity (Slide 8)
***This is the slide you want to add any bells and whistles to. As the reader is coming to an end of the presentation and deciding if your event would be a good fit, this slide entices them to a probable yes.
Any media you have negotiated
Summarize any and all important benefits to the sponsor
Explain how you will identify the success of the event
Number of participants, dollars raised, new supporters, media awareness, etc
Contact Information (Slide 9)
Name (first and last)o Title
Organization
Social Media Handles (make sure they’re linked)
Phone Number
Email Address
Website Address
Additional Suggestions
• Use bullet points and minimal wording as possible (don’t lose your readers attention with some much verbiage)
• Use visuals!!! This keeps your reader engaged
• (If not, a first time event) Implement photos from past events – audiences, other sponsors, signage, setups, etc.
• Logo’s; include your logo on every page. If you can incorporate the company’s logo at some point it may be worthwhile, that way you can physically demonstrate the alignment between your organization and theirs
• Research companies philanthropic history; tap into their website, press writeups, ad placements, and any other industry-specific resources.
• Focus most of your proposal on the benefits to the potential sponsors
Nina Zavala Nina Zavala Group NinaZavalaGroup@gmail.com
https://twitter.com/ninazavalagroup?lang=en
Marketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.
