The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

Marketing

Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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Highly Anticipated Performances Announced for the 2nd Annual “Why Not?? Comedy Show”

Layups2Standup has released the full comedian lineup and Emmy Award Winning hip-hop artist set to perform at the “Why Not?? Comedy Show” hosted by NBA MVP Russell Westbrook and Comedian Demetrius “Juice’ Deason

 

Wednesday, September 20th, 2017 (Oklahoma City, OK)- The city of Oklahoma is gearing up for the highly anticipated “Why Not??” Comedy Show hosted by NBA MVP Russell Westbrook and comedian Demetrius “Juice” Deason. The two have teamed up to host an evening of laughter and premiere entertainment with your favorite stars of stage.
This years’ event is guaranteed to capture the spotlight with a star -studded red carpet lined with celebrities, VIP’s and the social set of OKC. The talented comedians slated to perform include Ray Grady of Kevin Hart’s “Next Level”, Tacarra Williams; mother, motivational speaker, and hilarious standup comedian who recently performed for Selena Gomez and The Weekend- while on a date, Ron Taylor, who can regularly be seen on BET, and renown comedian and show host, Demetrius “Juice” Deason.

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In addition to this impressive lineup, Emmy Award winning hip-hop artist, Jabee Williams will open up the “Why Not??” Comedy Show with a live performance. Jabee, a native to Oklahoma is known as one of the top influences in music and entertainment. His music has gained regional and national attention, and continues to speak positive volumes to his fans.
“Our mission with this event is cultivate an ambiance of laughter, camaraderie, and entertainment for the city. We are offering an all-encompassing experience for everyone including an organization we can give back to” says, Demetrius Deason – CEO of Layups2Standup

Oklahoma’s hottest Deejay, Kendrick Warren aka “YOameriKANdream” will be in the mix keeping the audience moving and entertained throughout the evening.

The “Why Not?? Comedy Show” will be an annual event for the city of Oklahoma, kicking off the Thunder’s NBA season. Each year a charity will be chosen as the beneficiary of event proceeds. This years’ beneficiary, YWCA Oklahoma is an organization that aims to helping and empowering women. Their services range from offering safe places for women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit http://www.ywcaokc.org.

Tickets are now on sale and can be purchased at Ticket Fly or directly through Tower Theatre. For more information log onto http://www.layups2standup.com .

 

For media credentials, please email Nina Zavala at NinaZavalaGroup@gmail.com

 

ABOUT THE COMEDIANS
RAY GRADY is gaining buzz as one of the hottest rising comedic stars to watch. After starting his stand-up career in 2002, he made his first television appearance in 2006 on TV One’s Who’s Got Jokes. Since that appearance he showcased his Alpha Male brand of comedy BET Comic View, and Martin Lawrence Presents: 1st Amendment on Starz. Most recently, his half hour comedy special, Kevin Hart Presents: The Next Level, aired on Comedy Central. He’s also appeared on Adult Swim’s Black Jesus and landed his first Lead Role in Then There Was Joe, directed by USC Grad, Justin Warren, which is scheduled to debut in 2018.

 

TACARRA WILLIAMSs a comedian, mother, plus-size model, and Life Skills Coach for inmates in Men’s Central Jail who realized long ago that life is too short to be limited by the pessimism of others. She lives by the mantra, “You don’t have to choose, do it all…just be prepared to work hard”. She’s opened for the likes of Tony Rock, Deray Davis, and Bill Bellamy and has graced every major comedy stage in New York and Hollywood. In 2017 she was selected to be the only female ever to host the 1st Impressions Showcase at Chocolate Sundaes at the World Famous Laugh Factory. Look out for her on TruTV’s upcoming show, Laff Mobb.

RON TAYLOR- Standup comedian Ron Taylor is originally from Detroit MI, now living in Los Angeles. Getting his start in the mid-west Ron has done tons of shows eventually landing him on T.V. shows such as B.E.T’s “Live At The Apollo” and multiple appearances on Fox T.V.’s “Laughs”. Ron is now a regular host at the Hollywood Comedy Store for Crack Em Up Comedy!

DEMETRIUS “JUCIE’ DEASON – founder and CEO of Layups2standup was born and raised in the inner city of Los Angeles, California. Growing up Demetrius spent a lot of his time on the basketball court and was known amongst his teammates as “the kid who could make everyone laugh”. He developed an interest in comedy after his basketball career was cut short due to an injury. With some motivation from peers, Demetrius decided to take his comedic talent to the nect level and did his first stand-up show in 2013. After the success and positive feedback, he received, Demetrius knew that comedy was something he wanted to take serious.
Heavily influenced by some of the most respected comedians in the industry, including Richard Pryor; Eddie Murphy and Martin Lawrence, Demetrius’s comedy is centered around situations and people he encounters in real life. ”The audience enjoys my shows because I talk about things I’ve really been through and they can relate to that.” With his honest and unique style, Demetrius has gained popularity in the Los Angeles comedy scene which led to him founding his company Layups2standup in 2013.

 

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First Annual “Hype City VIII” Kicks Off High School Basketball Season with Elite Tournament and Freshman Rising Stars Game

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PRESS CONTACT:
Nina Zavala
469-601-6341
NinaZavalaGroup@Gmail.com

 

First Annual “Hype City VIII” Kicks Off High School Basketball with Elite Tournament and Freshman Rising Stars Game

Brooklyn, NY is gearing up for the first annual “Hype City VIII” boys high school basketball tournament and Sunday’s much anticipated “Hype City Rising Stars Game”. The event will take place Saturday, September 9th and Sunday, September 10th at South Shore High School (6565 Flatlands Ave. Brooklyn, NY 11236) with games beginning at 9a.m.

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Hype City VIII is set to deliver a weekend of premier high school hoops featuring 8 teams- 4 public schools and 4 private schools from the NYC/NJ area. The competitive lineup consists of: Cardinal Hayes, Abraham Lincoln, St. Raymond’s, Benjamin Cardozo, Scanlan, Thomas Jefferson, Iona Prep, and South Shore.

“This inaugural tournament will serve as an early evaluator of what is to be expected in the upcoming high school basketball season, as well as a preseason look at future D1 scholarship athletes” said, Shabar Ewing- Event Director.

The “Rising Stars Game”, will be a glimpse of the vast amount of 2021 talent coming into the already talent laden Northeast. Hype City VIII will allow these athletes the platform to grow and showcase their skill sets as they enter into the high school season.” said, Jay David- Event Director

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Hype City is dedicated to supporting the basketball community in times of need. A portion of event proceeds will go to assisting families who have endured the devastating hurricane in Houston. Donations will also be accepted on behalf of our initiative to support and lend a hand to our family in the South.

adidas basketball is a proud sponsor and supporter of “Hype City VII” and Hype City “Rising Stars Game”.

 

 

Door admission is $5 for adults and $3 for kids. Be ready to witness an array of talent!

 

For more information: Shabar Ewing @ HypeCityLeague@gmail.com or 646.479.9941
Jay David @ JayDavidNY@gmail.com or 646.683.0362

BALLER TV WILL BE LIVE STREAMING ALL GAMES: Baller TV HYPE CITY VIII

Media Credentials: Nina Zavala @ NinaZavalaGroup@gmail.com

 

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Nina Zavala
469.601.6341
NinaZavalaGroup@gmail.com

 

 

 

 

THE BIG D WELCOMES AMAR’E STOUDEMIRE

Contact: Nina Zavala
Telephone: 254-220-8178
Email: Nina@NinaZavalaGroup.com
Website: www.NinaZavalaGroup.com

FOR IMMEDIATE RELEASE

MOOD DFW PRESENTS AMAR’E STOUDEMIRE’S “WELCOME TO DALLAS” STAR STUDDED, RED CARPET EVENT. PROCEEDS TO BENEFIT THE AMAR’E STOUDEMIRE FOUNDATION

DALLAS, TX March 8, 2015 – After the Mavericks game on Tuesday, March 10, 2015, Dallas will join together to welcome professional basketball player Amar’e Stoudemire to the city. The red carpet extravaganza will be lined with celebrities, VIPs and The socialites of Dallas. The event will take place at Sfuzzi’s, located at (2600 Cedar Spring Rd). Doors will open at 9pm.

CH8oMXGiAcquired by the Mavericks on a contract buyout from the New York Knicks, Amar’e Stoudemire is a 6 time All Star who provides innumerable talents both on and off the court. The power forward once named as Florida’s “Mr. Basketball”, is also known to many as an actor, author, producer, motivational speaker and a philanthropist.
The event will include appearances from the Dallas Mavericks, Dallas Cowboys, Dallas Stars and more.
Sponsors and contributors to the Amar’e Stoudemire Foundation include Belvedere Vodka, Villa Shoes, Triple D Clothing and Mood DFW.

About Amar’e Stoudemire Foundation

The Amar’e and Alexis Stoudemire Foundation improves the lives of at-risk youth through education opportunities. NBA All-Star Amar’e Stoudemire is a well-respected professional basketball player who has not only left his mark on the game, but also on the community through his award-winning outreach. He is an honored member of the African country of Mali’s basketball commission and he was named Good Will Ambassador to the country of Sierra Leone. Through his Foundation, Amar’e has been able to provide needed resources for students, high school travel teams, basketball tournaments and projects abroad.
www.amarestoudemire.com

About Mood DFW

Mood DFW was created by two of Dallas’ most ambitious nightlife enthusiasts. Nightlife influencer, socialite and VIP host Michelle Milton also known as Chelley Bee and celebrity DJ and photographer Latosha Duffey also known as Dj Duffey. The premise of Mood DFW is to provide one of a kind pop up parties, and one-off special events crafted to the needs of each individual project. With an extensive list of celebrity clientele and VIP connections throughout the country, the brand hopes to bring and emulate the excitement of popular branded cities such as Miami, Las Vegas, L.A, and New York to Dallas.
www.mooddfw.net

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For more information or Media Credentials please contact Nina Zavala by email at Nina@NinaZavalaGroup.com or by phone 254-220-8178

Who: Belvedere Vodka, MoodDFW, and Amar’e Stoudemire Foundation
When: Tuesday March 10, 2015 9:00pm (CST)
Where: SFUZZI (2600 Cedar Springs RD) – Gables Villa Rosa

Brown Bag Lunch with NFL HOF, Author, Heisman Trophy Recipient Tim Brown

***MEDIA ALERT***

Brown Bag Lunch with NFL HOF, Author, Heisman Trophy Recipient
Tim Brown

2015-black-history-month-brown-bag-lunch-series6D5B58D3D706On Wednesday February 18, 2015 Family Place will be having its Men Mentoring Men: “Where there is No Vision There is No Hope” with special guest speaker Tim Brown

This workshop will address how to create mentoring programs that promote success. The event guest speakers are: Tim Brown, Author, and Former NFL Football player, Heisman Trophy Winner
Panel Moderator: Pastor British Tharpe, Advisory Member, Men to M.A.P.S.

For more information please visit: http://www.familyplace.org/event-details?eventid=51

Event: Men Mentoring Men: “Where there is No Vision There is No Hope”
Date: February 18, 2015 from 11:30am – 1:30pm
Location: 4300 MacArthur, Suite 220, Dallas, TX 75209

About Family Place:
OUR MISSION –
The Family Place empowers victims of family violence by providing safe housing, counseling and skills that create independence while building community engagement and advocating for social change to stop family violence.

For victims of family violence, The Family Place is the Dallas area’s leading organization delivering proven programs that address emotional and physical abuse and incest. The Family Place provides free, comprehensive services that prevent violence and fully support women, children and men on their path from fear to safety.

In 2013, we provided services to a total of 11,758 clients with 171,968 hours of service in Spanish and in English. When families are in our care, we work to meet all of their needs. At our Safe Campus, we feed more than 50 kids every day, providing meals and after-school snacks—that’s 18,250 after-school snacks a year! We go through more than 3,000 tubes of toothpaste and 3,600 bottles of shampoo each year.

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ALL REQUESTS FOR MEDIA CREDENTIALS MUST BE SENT TO NINA ZAVALA
***Media Coverage is invited. Photo and Interview Opportunities are Available***

Media Request Deadline: February 17, 2015 at 4PM/CST.
Media Credential Submittals: ninazavalagroup@gmail.com

Onsite Media Contact:
Nina Zavala
Cell: 214.686.4251
nina@ninazavalagroup.com

David Kyles Signs With Dallas Based Marketing Company

Nina Zavala Group is proud to announce our newest client, David Kyles of the AEK Basketball Club in Athens, Greece.

David Kyles AEK Nina Zavala groupAbout David Kyles:
David Kyles is a combo guard who has played at the top levels of basketball since he was 8 years old. He attended Justin F. Kimball high school in Dallas and pursued his higher education and basketball at Wichita State University (WSU). In his freshman year he led WSU in scoring against Georgetown in the Old Spice Classic when he made 4-of-7 shots for 51.7%. He was named Shocker Radio Player of the Game against Georgetown. David also won the dunk contest at Shocker Madness his first two seasons as well. David continued to have stellar junior and senior season’s at WSU earning him such awards and legacy stats such as: Scored 75 three-pointers, which ranks second on the WSU season chart behind Sean Ogirri’s 206 in 2005-06, was named to the All-MVC Most Improved team, to name a few before graduating with his degree.


Currently David Kyles is in his third season of Euro Basketball and just signed with AEK Athens (A1) as combo guard for them. Prior to Athens, he played last season at Panelefsiniakos in Greek A1 league. In 6 games he recorded 13.5ppg, 4.8rpg, 1.7apg and 1.2spg. Kyles also played at Basketbal Svitavy (NBL) in Czech Republic league that season. In 24 games he averaged impressive 16.8ppg, 5.0rpg, 2.3apg and 1.5spg.
The previous (12-13) season he played at Inter Bratislava (Extraliga) in Slovakian league. In three games he averaged 12.7ppg, 5.0rpg and 3.0apg in 2012-13 season. He also helped them to make it to the Slovakian Cup Semifinals. Kyles’ team won MVC Regular Season in 2012.
You can follow David Kyles on his social media sites:
Facebook
Twitter
Instagram and Youtube

 

About Nina Zavala Group – “The Power of You – Creating and Developing Brands through Media, Marketing, and Philanthropy.”
Our team is dedicated to successfully achieving our clients’ goals and objectives through a developed strategic plan and execution. Creating visibility and a fan base through social media, engaging in philanthropic events, securing media interviews, are just a few ways to market who you are and what you represent. Our service have proven results of increased marketing/endorsement deals, appearances, autograph signings, speaking engagements and more.

For more information on David Kyles, please contact:
Justine Jones (USA)
Publicist
www.ninazavala.com
jo@ninazavalagroup.com

Thanos Koukouravas (Greece)
Agent
thanos@lasportsagency.com