For Immediate Release
June 25, 2018
IndiHoops presents the 3rd Annual 8th Grade World Championship,
The Little League World Series of Youth Basketball
Dallas, Texas – June 25th, 2018 – IndiHoops, a pioneer in the 8th Grade/14U basketball world, is back with its third installment of the IndiWorld Championships (IWC), IndiWorld3. This year’s event will take place from June 28th through July 1st 2018, in Irving, Texas; at the new Drive Nation facility run by former NBA All- Star Jermaine O’Neal.
The level of competition in the event’s first two years has been nothing short of stellar. The event featured Scottie Barnes (a highly-ranked prospect in the high school Class of 2020) in year 1, and Paolo Banchero (also a highly-ranked prospect in the high school Class of 2021) in year 2. The IWC championship game has already seen many players go straight into their high school careers; at such highly- decorated programs as Bishop Gorman in Las Vegas, Garfield High School in Seattle, and University High School in Florida.
This year’s tournament will swell to double the size of last year’s; with teams coming from as far away as Toronto, Canada. We have committed representation and attendance from three major shoe brands. States with teams in attendance include California, Nevada, New Mexico, Georgia, North Carolina, Nebraska, Minnesota, Oklahoma, Arkansas, Indiana, and the event’s home state of Texas. The team list includes IndiHoops’ current number one 8th grade team in the nation and event host, Drive Nation, who will look to keep the championship trophy in house, even after the tournament has completed. In addition to the greater than 32-team tournament, the 2018 IWC will debut a new game format with a standalone game featuring two of the best teams in the class of 2023; Team Thomas from California and Team Griffin from Oklahoma.
The championship will be at July 1st, 2018; 11 AM Central Time.
Click Here To Purchase Tickets
IndiHoops serves as the hub for club basketball around the world. IndiHoops brings transparency and legitimacy to youth basketball through its rankings and ratings. IndiHoops is a pioneer in the club basketball media world, offering a place for basketball participants to be seen and heard. IndiHoops the aggregate source for all information pertaining to club basketball. They currently host the largest database of youth basketball programs, tournaments, and rosters in the country for club basketball.
Most recently, they have launched IndiLockers.com an ecosystem for the players/parents and cutting edge online player profiles.
EPlay, Playsight, WireToWireSports, HoopsFactoryTV, Lonestar Sports Show, IndiHoops Tip Off Classic, Ball So Hard Scout @bsh_scout, IndiHoops Tip Off Classic, Joel Hershman Photography.
California: Aubrey Gray – email@example.com – 707-328-8275
Click here to follow on Twitter: @indihoops
Nina Zavala Group
Don’t miss the “War Before The Storm” Basketball Showcase taking place Saturday, March 24th & Sunday, March 25th at Boswell High School in Ft. Worth, TX. This event will feature competitive matchups from top adidas, Nike, and Under Armour programs in Texas and surrounding areas.
WHAT: WAR BEFORE THE STORM
WHERE: BOSWELL HIGH SCHOOL (5805 W. Bailey Boswell Rd. Fort Worth, TX 76179)
WHEN: March 24th & 25th
Click link below for full schedule:
For more Information contact Event Director: Vonzell Thomas at CoachVon@YGC36hoops.com
What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.
Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business
The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.
In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.
Example: (Short version of course)
• My goal is lose 10lbs in 30 days.
• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss
Marketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.
A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.
I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!
My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.
Nina Zavala Group
Creating a BRAND, Delivering a PROMISE
Every successful business/organization is built on the foundation of a solid brand. Your brand is defined by how your customers perceive you and their overall experience. Your brand is not what YOU say it is, but rather how people feel about doing business with you and the people who are apart of your organization.
Why should you care about your brand? There are too many competitive options with similar qualities and resources. Building a strong brand builds trust with your customer, and as we know- we tend to go with who we trust. It’s about connecting with individuals emotionally and developing long lasting relationships. I’ve been through many transitions in my career from, Promotions, Public Relations, Marketing, but I never understood the impact and even more so, the VALUE of being my own BRAND….until now.
Brand identity are visual elements that collectively communicate who you (organization) are, and what you (Organization) stand for: Logo, website, marketing materials, signage, packaging, graphics, social media & content marketing. A brand will stand out and be remembered if presented in a manner that is clear, credible, and appealing to the public eye. These are elements you want to invest in because once again, they represent who you are. (And when I say “you” that could mean your business, organization, event, product, etc.).
WEBSITE: A website serves as the hub for your organization’s, marketing, branding and communications. Your website has the power to help tell your distinctive story to the world, while showcasing the advantages of your program.. For instance, you can use testimonials, videos, images, press links and a narrative that is both compelling and transparent. Use your website to cross-promote other resources that you offer, such as upcoming events, try-outs, schedule, online spirit store, etc. Be sure to also implement your social media handles on your website that directly link back to your social sites.The key to this marketing tool is CONSISTENCY- KEEP YOUR WEBSITE UPDATED. If the information on your site remains static, unchanging and irrelevant, your potential and existing supporters will get the impression that your organization is not worth their time or funds. Create a platform that sponsors and others want to align with.
LOGO, MARKETING MATERIALS, GRAPHICS: Invest in your logo, website, graphics, and marketing materials. I encourage you to hire a skilled graphic designer to put these things together for you. Don’t be cheap and try to create them yourself! Remember, this is your “Brand Identity” that reflects and represents your organization. If you want sponsors, donors, etc. to invest in your program, you need to invest in it first.
Developing a strong, credible brand drives TRUST and inspires LOYALTY- and this is the foundation of a successful organization. In my next blog, we’ll dive into Marketing Tools and Strategies and how they help your program. Without a defined Brand, you’re spinning your wheels with Marketing.
Nina Zavala Group
FOR IMMEDIATE RELEASE
Highly Anticipated Performances Announced for the 2nd Annual “Why Not?? Comedy Show”
Layups2Standup has released the full comedian lineup and Emmy Award Winning hip-hop artist set to perform at the “Why Not?? Comedy Show” hosted by NBA MVP Russell Westbrook and Comedian Demetrius “Juice’ Deason
Wednesday, September 20th, 2017 (Oklahoma City, OK)- The city of Oklahoma is gearing up for the highly anticipated “Why Not??” Comedy Show hosted by NBA MVP Russell Westbrook and comedian Demetrius “Juice” Deason. The two have teamed up to host an evening of laughter and premiere entertainment with your favorite stars of stage.
This years’ event is guaranteed to capture the spotlight with a star -studded red carpet lined with celebrities, VIP’s and the social set of OKC. The talented comedians slated to perform include Ray Grady of Kevin Hart’s “Next Level”, Tacarra Williams; mother, motivational speaker, and hilarious standup comedian who recently performed for Selena Gomez and The Weekend- while on a date, Ron Taylor, who can regularly be seen on BET, and renown comedian and show host, Demetrius “Juice” Deason.
In addition to this impressive lineup, Emmy Award winning hip-hop artist, Jabee Williams will open up the “Why Not??” Comedy Show with a live performance. Jabee, a native to Oklahoma is known as one of the top influences in music and entertainment. His music has gained regional and national attention, and continues to speak positive volumes to his fans.
“Our mission with this event is cultivate an ambiance of laughter, camaraderie, and entertainment for the city. We are offering an all-encompassing experience for everyone including an organization we can give back to” says, Demetrius Deason – CEO of Layups2Standup
Oklahoma’s hottest Deejay, Kendrick Warren aka “YOameriKANdream” will be in the mix keeping the audience moving and entertained throughout the evening.
The “Why Not?? Comedy Show” will be an annual event for the city of Oklahoma, kicking off the Thunder’s NBA season. Each year a charity will be chosen as the beneficiary of event proceeds. This years’ beneficiary, YWCA Oklahoma is an organization that aims to helping and empowering women. Their services range from offering safe places for women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit http://www.ywcaokc.org.
Tickets are now on sale and can be purchased at Ticket Fly or directly through Tower Theatre. For more information log onto http://www.layups2standup.com .
For media credentials, please email Nina Zavala at NinaZavalaGroup@gmail.com
ABOUT THE COMEDIANS
RAY GRADY is gaining buzz as one of the hottest rising comedic stars to watch. After starting his stand-up career in 2002, he made his first television appearance in 2006 on TV One’s Who’s Got Jokes. Since that appearance he showcased his Alpha Male brand of comedy BET Comic View, and Martin Lawrence Presents: 1st Amendment on Starz. Most recently, his half hour comedy special, Kevin Hart Presents: The Next Level, aired on Comedy Central. He’s also appeared on Adult Swim’s Black Jesus and landed his first Lead Role in Then There Was Joe, directed by USC Grad, Justin Warren, which is scheduled to debut in 2018.
TACARRA WILLIAMSs a comedian, mother, plus-size model, and Life Skills Coach for inmates in Men’s Central Jail who realized long ago that life is too short to be limited by the pessimism of others. She lives by the mantra, “You don’t have to choose, do it all…just be prepared to work hard”. She’s opened for the likes of Tony Rock, Deray Davis, and Bill Bellamy and has graced every major comedy stage in New York and Hollywood. In 2017 she was selected to be the only female ever to host the 1st Impressions Showcase at Chocolate Sundaes at the World Famous Laugh Factory. Look out for her on TruTV’s upcoming show, Laff Mobb.
RON TAYLOR- Standup comedian Ron Taylor is originally from Detroit MI, now living in Los Angeles. Getting his start in the mid-west Ron has done tons of shows eventually landing him on T.V. shows such as B.E.T’s “Live At The Apollo” and multiple appearances on Fox T.V.’s “Laughs”. Ron is now a regular host at the Hollywood Comedy Store for Crack Em Up Comedy!
DEMETRIUS “JUCIE’ DEASON – founder and CEO of Layups2standup was born and raised in the inner city of Los Angeles, California. Growing up Demetrius spent a lot of his time on the basketball court and was known amongst his teammates as “the kid who could make everyone laugh”. He developed an interest in comedy after his basketball career was cut short due to an injury. With some motivation from peers, Demetrius decided to take his comedic talent to the nect level and did his first stand-up show in 2013. After the success and positive feedback, he received, Demetrius knew that comedy was something he wanted to take serious.
Heavily influenced by some of the most respected comedians in the industry, including Richard Pryor; Eddie Murphy and Martin Lawrence, Demetrius’s comedy is centered around situations and people he encounters in real life. ”The audience enjoys my shows because I talk about things I’ve really been through and they can relate to that.” With his honest and unique style, Demetrius has gained popularity in the Los Angeles comedy scene which led to him founding his company Layups2standup in 2013.
FOR IMMEDIATE RELEASE
Comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook to host 2nd Annual “Why Not??” Comedy Show
Layups2standup presents the 2nd Annual “Why Not” Comedy Show hosted by Demetrius “Juice” Deason and NBA MVP Russell Westbrook
Thursday, August 31, 2017 (Oklahoma City) – Renowned Comedian, “Juice” Deason and NBA great, Russell Westbrook are set to bring you an evening of laughter and premier entertainment with the 2nd Annual “WHY NOT??” Comedy Show taking place Friday, October 13th at the Tower Theatre in Oklahoma City.
“We wanted to create an event that the city of Oklahoma can look forward to as we kick off the Thunder’s NBA season. In addition to making this an inaugural event, we will also choose one organization each year to give back to. Layups2stand is about giving back to the community, and we emphasize that in everything we do”, said Demetrius “Juice” Deason, Founder of LayupstoStandup.
The comedy show is guaranteed to capture the spotlight with the star studded red carpet event featuring celebrities, professional athletes, Corporate partners, and the social set of Oklahoma. The comedian lineup is said to have everyone on the edge of their seats, with the announcement coming soon.
This years’ beneficiary will be YWCA Oklahoma. YWCA is the oldest and longest running organization in the world that aims to helping and empowering women. Their services range from offering safe places to women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit http://www.ywcaokc.org.
Tickets are now available and can be purchased here –> WHY NOT?? COMEDY SHOW TICKETS
What: 2nd Annual “Why Not??” Comedy Show
Who: Demetrius “Juice’ Deason and Russel Westbrook
When: Friday, October 13th, 2017 at 7pm
Where: Tower Theatre (425 NW 23rd St. Oklahoma City, OK 73103)