Layups2Standup & NBA MVP Russell Westbrook bring an evening of infamous comedy to OKC with the 3rd Annual “Why Not?? Comedy Show”

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Nina Zavala
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Layups2Standup Announces 3rd Annual “Why Not?? Comedy Show”

Acclaimed comedian Demetrius “Juice” Deason and OKC Thunder’s very own Russell Westbrook will host an infamous evening of comedy with the 3rd Annual “Why Not?? Comedy Show”

Friday, August 17, 2018 (Oklahoma City, OK) – Layups2Standup, an innovative brand that channels the love of basketball and comedy to create community events, has announced the return of the “Why Not?? Comedy Show” hosted by renowned comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook. The event will take place Friday, October 26th at the iconic Tower Theater in Oklahoma City.

The inaugural “Why Not?? Comedy Show” was created to become a staple event in Oklahoma, kicking off the Thunder’s NBA season. In only its third year, the “Why Not?? Comedy Show” has emerged as one of the most anticipated events of the year. In addition to comedy and cocktails, proceeds of the comedy show will benefit Regional Food Bank Oklahoma – Food For Kids Backpack Program. Through the Backpack Program, the Regional Food Bank delivers pre-assembled food sacks and backpacks to participating schools at no cost to the school or the child. The food bags contain approximately 10 different purchased foods designed to provide nutrition and calories for chronically hungry children over the weekend.

“We are excited to be back, kicking off another Thunder season with the City of Oklahoma at the 3rd Annual “Why Not?? Comedy Show”- but I must say the nonprofit that we went with this year has really hit home,” said Comedian and Founder of Layups2standup Demetrius Deason. “It brings great joy to know our initiative in partnership with the Regional Food Bank Oklahoma plans to feed 180 kids through the Backpack Program, over a year time span…And that is what Layups2Standup, myself, and Russell are about!”

This years’ event is slated to be bigger and better, cultivating an evening of laughter and premiere entertainment with a diverse lineup of established and emerging comedic talent. With a star-studded red carpet lined with celebrities, professional athletes, corporate partners, and the “who’s who” of Oklahoma, “WHY NOT?” attend.

Tickets go on sale Friday, August 17th, 2018 at 10:00am (cst) and can be purchased here: Why Not?? Comedy Show Tickets

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About Regional Food Bank Oklahoma – Food for Kids Programs
One in four children in Oklahoma has inconsistent access to healthy food. The Regional Food Bank is working hard to end childhood hunger in Oklahoma by providing chronically hungry children with the meals they need today to help them thrive. More than 37 percent of the Regional Food Bank’s emergency food recipients are children. Last year, the Regional Food Bank saw a dramatic increase in the need for food assistance. For the first time ever, nearly 44,000 chronically hungry children were served through the Food for Kids Programs, a 17 percent increase.
Because there is a critical connection between childhood nutrition and cognitive and physical development, even nutritional deficiencies of a relatively short-term nature can negatively impact a child’s health, behavior and the ability to concentrate and perform complex tasks. Going without food can cause behavioral and psychological effects such as depression, aggression, anxiety and poor social skills in children. Food is the most essential school supply. Hungry children cannot learn.

The Regional Food Bank serves children directly through four programs in its Food for Kids Programs: Backpack Program, Kids Cafe, Summer Feeding and School Pantries. For more information: Regional Food Bank OKC Food For Kids

 

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#PressRelease NBA All-Star John Wall to Host 5th Annual Back to School Giveaway #JWFamilyFoundation – Media Opportunities Available

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 JOHN WALL TO HOST BACK TO SCHOOL BACKPACK GIVEAWAY

***Photo and Video Opportunities***

WHO: John Wall Family Foundation WHAT: 5th Annual Back to School Giveaway
WHEN: Saturday, August 18, 2018 9:00 AM – 12:00 PM
WHERE: The Salvation Army of Wake County 902 Wake Forest Road Raleigh, NC 27604
Raleigh, N.C. (August 13, 2018)

For the fifth consecutive year, NBA All-Star ​John Wall ​and the ​John Wall Family Foundation (JWFF) ​will host a Back to School Backpack Giveaway on Aug. 18. In the last four years, the JWFF has donated over 2,500 backpacks to students in the Raleigh, NC area. The foundation has partnered with the ​Salvation Army of Wake County​ to host this​ ​year’s event in Raleigh, NC. The event will be from 9:00 AM – 12:00 PM​. 1,000 students from kindergarten through twelfth grade will receive ​backpacks filled with​ ​school supplies, such as pencils, notebooks, folders. Backpacks and t-shirts​ are ​courtesy​ ​of ​adidas​.
“We are proud to once again partner with the John Wall Family Foundation and would like to thank John and his foundation for their donation of book bags to our children,” said Sarah Ruiz, Program Director for the Salvation Army’s Community Center. “Our Children can return to school prepared to have a successful school year.”

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This year, the foundation has partnered with local businesses who have made in-kind donations to help support the Back to School Block Party. They are ​Bodyarmor, ​ ​Dometic, EA Sports, and KIND.

JWFF worked with various non profit organizations to select recipients for the Back to School giveaway. ​ Backpack recipients must have a ticket to receive a backpack and be escorted by a chaperone.

MEDIA: John Wall’s media availability will be at 10:30 a.m. Photo and video opportunities available. All media requests must be submitted to Candyce Jones at candyce@anchoredconsulting.com or 301.693.8242.

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About The John Wall Family Foundation: The John Wall Family Foundation strives to improve the quality of life for underserved families and to impact the lives of young minority males through mentorship, education and physical activity.

 

REBOUND HOOPS Presents VEGAS FINALS July 25th-28th |Last Live Period – REGISTER NOW!

The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

Marketing

Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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NinaZavalaGroup@gmail.com

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FOR IMMEDIATE RELEASE

PRESS RELEASE

Press Contact
Nina Zavala
469.601.6341
NinaZavalaGroup@gmail.com

Highly Anticipated Performances Announced for the 2nd Annual “Why Not?? Comedy Show”

Layups2Standup has released the full comedian lineup and Emmy Award Winning hip-hop artist set to perform at the “Why Not?? Comedy Show” hosted by NBA MVP Russell Westbrook and Comedian Demetrius “Juice’ Deason

 

Wednesday, September 20th, 2017 (Oklahoma City, OK)- The city of Oklahoma is gearing up for the highly anticipated “Why Not??” Comedy Show hosted by NBA MVP Russell Westbrook and comedian Demetrius “Juice” Deason. The two have teamed up to host an evening of laughter and premiere entertainment with your favorite stars of stage.
This years’ event is guaranteed to capture the spotlight with a star -studded red carpet lined with celebrities, VIP’s and the social set of OKC. The talented comedians slated to perform include Ray Grady of Kevin Hart’s “Next Level”, Tacarra Williams; mother, motivational speaker, and hilarious standup comedian who recently performed for Selena Gomez and The Weekend- while on a date, Ron Taylor, who can regularly be seen on BET, and renown comedian and show host, Demetrius “Juice” Deason.

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In addition to this impressive lineup, Emmy Award winning hip-hop artist, Jabee Williams will open up the “Why Not??” Comedy Show with a live performance. Jabee, a native to Oklahoma is known as one of the top influences in music and entertainment. His music has gained regional and national attention, and continues to speak positive volumes to his fans.
“Our mission with this event is cultivate an ambiance of laughter, camaraderie, and entertainment for the city. We are offering an all-encompassing experience for everyone including an organization we can give back to” says, Demetrius Deason – CEO of Layups2Standup

Oklahoma’s hottest Deejay, Kendrick Warren aka “YOameriKANdream” will be in the mix keeping the audience moving and entertained throughout the evening.

The “Why Not?? Comedy Show” will be an annual event for the city of Oklahoma, kicking off the Thunder’s NBA season. Each year a charity will be chosen as the beneficiary of event proceeds. This years’ beneficiary, YWCA Oklahoma is an organization that aims to helping and empowering women. Their services range from offering safe places for women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit http://www.ywcaokc.org.

Tickets are now on sale and can be purchased at Ticket Fly or directly through Tower Theatre. For more information log onto http://www.layups2standup.com .

 

For media credentials, please email Nina Zavala at NinaZavalaGroup@gmail.com

 

ABOUT THE COMEDIANS
RAY GRADY is gaining buzz as one of the hottest rising comedic stars to watch. After starting his stand-up career in 2002, he made his first television appearance in 2006 on TV One’s Who’s Got Jokes. Since that appearance he showcased his Alpha Male brand of comedy BET Comic View, and Martin Lawrence Presents: 1st Amendment on Starz. Most recently, his half hour comedy special, Kevin Hart Presents: The Next Level, aired on Comedy Central. He’s also appeared on Adult Swim’s Black Jesus and landed his first Lead Role in Then There Was Joe, directed by USC Grad, Justin Warren, which is scheduled to debut in 2018.

 

TACARRA WILLIAMSs a comedian, mother, plus-size model, and Life Skills Coach for inmates in Men’s Central Jail who realized long ago that life is too short to be limited by the pessimism of others. She lives by the mantra, “You don’t have to choose, do it all…just be prepared to work hard”. She’s opened for the likes of Tony Rock, Deray Davis, and Bill Bellamy and has graced every major comedy stage in New York and Hollywood. In 2017 she was selected to be the only female ever to host the 1st Impressions Showcase at Chocolate Sundaes at the World Famous Laugh Factory. Look out for her on TruTV’s upcoming show, Laff Mobb.

RON TAYLOR- Standup comedian Ron Taylor is originally from Detroit MI, now living in Los Angeles. Getting his start in the mid-west Ron has done tons of shows eventually landing him on T.V. shows such as B.E.T’s “Live At The Apollo” and multiple appearances on Fox T.V.’s “Laughs”. Ron is now a regular host at the Hollywood Comedy Store for Crack Em Up Comedy!

DEMETRIUS “JUCIE’ DEASON – founder and CEO of Layups2standup was born and raised in the inner city of Los Angeles, California. Growing up Demetrius spent a lot of his time on the basketball court and was known amongst his teammates as “the kid who could make everyone laugh”. He developed an interest in comedy after his basketball career was cut short due to an injury. With some motivation from peers, Demetrius decided to take his comedic talent to the nect level and did his first stand-up show in 2013. After the success and positive feedback, he received, Demetrius knew that comedy was something he wanted to take serious.
Heavily influenced by some of the most respected comedians in the industry, including Richard Pryor; Eddie Murphy and Martin Lawrence, Demetrius’s comedy is centered around situations and people he encounters in real life. ”The audience enjoys my shows because I talk about things I’ve really been through and they can relate to that.” With his honest and unique style, Demetrius has gained popularity in the Los Angeles comedy scene which led to him founding his company Layups2standup in 2013.

 

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THE DIVERGENT SERIES: INSURGENT

THE DIVERGENT SERIES: INSURGENT and mark your calendars because advance tickets will go on sale on Wednesday, February 25  – nearly a month before it hits theaters nationwide in 2D, RealD, Digital 3D, AND IMAX® 3D on MARCH 20, 2015! Tickets will be available for showtimes starting at 8 PM on Thursday, March 19, as well as for special double feature screenings of “Divergent” followed by “The Divergent Series: Insurgent.”  FIN16_Insurgent_Guns_1Sht_Trim SYNOPSIS: THE DIVERGENT SERIES: INSURGENT raises the stakes for Tris as she searches for allies and answers in the ruins of a futuristic Chicago. Tris (Woodley) and Four (James) are now fugitives on the run, hunted by Jeanine (Winslet), the leader of the power-hungry Erudite elite.  Racing against time, they must find out what Tris’s family sacrificed their lives to protect, and why the Erudite leaders will do anything to stop them.  Haunted by her past choices but desperate to protect the ones she loves, Tris, with Four at her side, faces one impossible challenge after another as they unlock the truth about the past and ultimately the future of their world. Summit Entertainment presents a Red Wagon Entertainment / Mandeville Pictures production, a Robert Schwentke film. Directed by: Robert Schwentke Screenplay by: Brian Duffield and Akiva Goldsman and Mark Bomback Based On The Novel “Insurgent” by: Veronica Roth Produced By: Douglas Wick, p.g.a.; Lucy Fisher, p.g.a.; Pouya Shahbazian Cast: Shailene Woodley, Theo James, Academy Award® Winner Octavia Spencer, Jai Courtney, Ray Stevenson, Zoë Kravitz, Miles Teller, Ansel Elgort, Maggie Q, Mekhi Phifer, Daniel Dae Kim, with Naomi Watts, and Academy Award® Winner Kate Winslet As an added bonus, each advance ticket purchase transaction for INSURGENT in the first 24 hours on Fandango, MovieTickets.com, AMCTheatres.com, and Cinemark.com will receive a download of the blockbuster first installment of the “Divergent” franchise. In addition, Lionsgate has partnered with Fandango to offer more than 50,000 additional gifts with purchase for ticket transactions with 24-hour flash sales each following week leading up to release. Prizes include downloads from the “Divergent” book series, exclusive tracks from the film’s soundtrack, and more.

Lindsay Wallis | Allied-THA

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