The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

Marketing

Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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Nina Zavala Group

NinaZavalaGroup@gmail.com

469-601-6341

 

++WE DO IT FOR THE CULTURE++ Cultural Movements: A new strategy of marketing for brands.

+++WE DO IT FOR THE CULTURE+++

As we enter into the new era of “We Do It For The Culture”, we’re entering into the age of uprisings, activist, movements – driven by individuals with passion and will, and even more commonly seen, millennials.  These individuals harness the power of influence through their non-traditional marketing, their voice, and their cult like following via social media. Having this direct impact to the massess, has opened up the doors to what we call “Cultural Movements”

So what is a cultural movement?

Cultural Movements inspire brands to turn their innovation into revolution, they can catapult brands into the stratosphere and they really can make a positive difference in the world today.

A Cultural Movement is a completely new way of marketing. You start by identifying a powerful idea on the rise in culture usually created by a millennial. You then join, fuel and add real tangible value to the idea through innovative marketing and social media. People who share the passion for the idea will join the cause and rally others to get involved too. From there a movement is born, which smart brands can profit om.

Example of this would be “Jelly Fam”- Click here to read the background story http://thelab.bleacherreport.com/jelly-fam-new-york-city-basketball-isaiah-washington/

Traditional Marketing vs Movement Marketing

Traditional marketing and advertising begins with a product. Cultural Movements don’t. You start with culture first – it’s what’s happening out there that is relevant. From there, you look at the customer – what they’re into, what they’re passionate about1? Only then do you link this back to the brand or purpose in a relevant and open way. Traditional marketing does the opposite – it starts with the product, then talks to the customer. There’s no interaction, no opportunity.

Cultural Movements are about ideas on the rise in culture, about emotion, and creativity – they do not start with products. But what is clever about them is that people will automatically ‘buy into’ the brand by being part of its Cultural Movement. Because a Cultural Movement should always be intelligently connected with the product and what it stands for.

A Cultural Movement begins from the inside out, from the heart of the brand. Once the movement begins, each great idea leads to the next. Engagement leads to engagement, motivation leads to motivation and a brand goes from “zero to a hero”. Every marketing dollar under a Cultural Movement works harder, faster and lasts longer.

WE DO IT FOR THE CULTURE

 

Nina Zavala

NinaZavalaGroup@gmail.com

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