North Crowley Basketball to Host the Loaded 2018 Cowtown Tip-Off, November 9th & 10th #CowtownTipoff2018

2018 Cowtown Tip-Off hosted by North Crowley Basketball

Dallas/Ft. Worth is gearing up for yet another exciting weekend of high level hoops with the 2018 Cowtown Tip-off taking place Friday, November 9th & Saturday, November 10th at North Crowley High School. The event kicks off the high school basketball season with a lineup of top boys basketball programs, elite players, fire matchups, and the implementation of a shot clock.

Attached below is the schedule.
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MEDIA: Use hashtag #Cowtowntipoff2018 and tag @NCBasketball   @CowtownTipoff

 

What: 2018 Cowtown Tip-Off

Where: North Crowley High School & Crowley High School (9100 S. Hulen St. Ft. Worth, TX 76123)

When: Friday, November 9th & Saturday, November 10th

For more information contact: Coach Tommy Brakel @ tbrakel@crowley.k12.tx.us

 

 

 

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Securing Event Sponsorship: What are sponsors looking for and how do you deliver it.

From the music industry to sports and everything in between- I’ve had the opportunity to help others create, build, organize, and plan events on multiple levels….BUT,  if there is one essential EVERY Event Organizer wants, it’s SPONSORSHIP.

With over 8 years of experience in event planning, promotion, marketing, PR, and so on, I can honestly say it wasn’t until maybe 2 years ago that I fully understood exactly how event sponsorship works. With that being said, I’ve decided to write this blog and share my knowledge and insight that I’ve gained over the years – to better help you understand what it takes to secure sponsorship, what sponsors are looking for, and how to deliver what they want.

SPONSORS: WHY DO THEY SPONSOR? AND WHAT ARE THEY LOOKING FOR IN SPONSORSHIP?

Event Sponsorship is the act of a person and/or company giving support to an event through the provision of products, services, or monetarily – with an expectation of their business goals/agenda being met, primarily by reaching their target audience.

The lists below are subject to what each company’s business objectives are – something that you should research before reaching out – in order to ensure your event will be a good fit for sponsorship (We will go more in depth with this a little later in the blog)

WHY THEY SPONSOR 

  • Promotion of their brand
  • Reposition their brand
  • Increase sales or new product launch
  • Block competition
  • Align their brand with a good cause (Cause-Related Marketing, Damage Control Purposes, and/or good deed)
  • Employee Engagement

 

WHAT ARE THEY LOOKING FOR IN SPONSORSHIP

  • Brand visibility
  • Direct consumer engagement (Brand Activations & Experimental Marketing)
  • Drive traffic to website
  • Increase social media impressions (companies see events as the perfect platform to elevate their presence on social media)
  • Colleting customer leads (This is common with companies such as car insurance, dental, medical, car dealerships, etc.)

 

HOW DO I ATTRACT THE RIGHT SPONSORS 

In recent years, event sponsorship has been the fastest growing marketing strategy for companies seeking to leverage their brand – increasingly enough that in 2017, according to IEG Sponsorship- it recorded 24.2 billion in sponsorship spending from companies in North America. What exactly does this mean?? It means there is plenty of money out there, and companies are ready to spend it! So how do you attract the right sponsors and secure the sponsorship?

  • Knowing your demographic audience is invaluable  – this is an essential that sponsors want to know and that will need to go in your sponsor deck. What is it to know your demographic? Age, gender, nationality, income level, education level, etc. The more in-depth you can go with this information, the easier it will be to secure the “right sponsors”. *Side Note* Before companies sponsor, they need to know their marketing dollars are going directly to their targeted audience.
  • Develop a captivating sponsorship deck – Your sponsorship deck, from graphics to content curation is going to say everything about your event without speaking a word. It’s the first thing sponsors see (first impression is the last impression, so make it presentable.) What info goes in your sponsorship deck? 1. ABOUT YOUR EVENT- be sure to state your mission and invite them to support your cause. 2. BENEFITS OF SPONSORSHIP – although I like to create personal proposals for companies according to their business objectives, it’s always good to start out with a generic one. BE CREATIVE when doing this. Think as if your that company, what would you want from sponsoring an event? 3. DEMOGRAHICS – Sponsors want to know how many people attend your events and the demographics of attendee to see if it aligns with the market they are trying reach 4. Include a fact page about your event: Number of attendees, previous sponsors, press coverage links, notable people that attended, photos (photos of crowd, fan interaction, celebrities, sponsors, anything that would attract a current sponsor.) 5. Contact info and logo. Be sure full name, email, phone number, website, and social media sites.
  • DELIVER, DELIVER, DELIVER – Whatever it is that you said you were going to do, DO IT!! This is so important in building your relationship with the sponsor. You want them to be overly satisfied, that they have received their ROI (Return on Investment). Find out what they liked, or didn’t like, or maybe what could be done a little differently. This allows you to possibly continue your relationship for the following year.

The key to successfully securing event sponsorship is taking into consideration the needs of your sponsors and developing creative strategies that help them obtain their business goals. In turn, adding value to your event – delivering the ultimate experience to your customers.

 

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The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

Marketing

Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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Nina Zavala Group

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469-601-6341