Nationally Ranked High School Basketball Teams Will Go Head to Head in the 2018 @ARSRescueRooter National Hoopfest Dallas – December 14th & 15th

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2018 ARS/Rescue Rooter National Hoopfest (Dallas) benefitting St. Jude Children’s Research Hospital

The ARS/Rescue Rooter National Hoopfest returns to Dallas loaded with powerhouse programs who will go up against some of the top high school basketball teams in the D/FW area. This competitive multi-city high school basketball tournament has yet to disappoint, living up to its much anticipated hype….BUT this year, they’re taking this thing to a whole new level!

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DATE: Friday, December 14th
LOCATION: Waxahachie High School (3001 US Hwy 287 Bypass, Waxahachie, TX 75167)

6:30pm – Desoto vs IMG Academy (FL)
8:00pm – Waxahachie vs Huntington Prep (WV)

DATE: Saturday, December 15th
LOCATION: Waxahachie High School (3001 UD Hwy 287 Bypass, Waxahachie, TX 75167)

2:00pm – JJ Pearce vs Chicago Simeon (IL)
3:30pm – Lancaster vs Huntington Prep (WV)
5:00pm – South Garland vs Sunrise Christian (KS)
6:30pm – Denton Guyer vs DeMatha (MD)
8:00pm – Waxahachie vs IMG Academy (FL)

 

ESPN RANKED PLAYERS PARTICIPATING 

ESPN #9 Josh Green (IMG Academy)

ESPN #8 Tyrese Maxey (South Garland- Kentucky)

ESPN #12 N’faly Dante (Sunrise Christian)

ESPN #17 Jaemyn Brakefield (Huntington Prep)

ESPN #20 Hunter Dickinson (DeMatha)

ESPN #36 Noah Farrakhan (IMG Academy)

ESPN #18 Armando Bascot (IMG Academy)

ESPN #35 Earl Timberlake (DeMatha)

ESPN #52 De’vion Harmon (Denton-Guyer – Oklahoma)

ESPN #51 Malik Hall (Sunrise Christian)

ESPN #88 Lester Quinones (IMG Academy)

ESPN #60 Drew Timme (JJ Pearce)

ESPN #57 LaTrayvion Jackson (Sunrise Christian)

ESPN #25 JT Thor (Huntington Prep)

ESPN #49 Justin Moore (DeMatha – Villanova)

ESPN #74 Jalen Wilson (Denton-Guyer- Michigan)

GET YOUR TICKETS NOWARS National Hoopfest Tickets

For More Info: www.nationalhoopfest.com

Follow us on twitter @HoopfestUSA

 

 

 

 

Nina Zavala

NinaZavalaGroup@gmail.com

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Team BBC 2nd Annual Coat Drive in Association w/ Building Blocks for Our Children Inc. and Partnership w/ Spartan Sports & Wellness

Baltimore based youth basketball organization, Team BBC will be coordinating its second annual coat drive this winter in association with Building Blocks for Our Children Inc. and partnership with Spartan Sports & Wellness. Their goal is to collect 300 new or gently used coats, along with socks, blankets, hats, and gloves to distribute to the homeless in their effort to help keep the streets of Baltimore warm this winter.

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Last years event was a huge success with over 300 coats and other items being donated. The young men of Team BBC had the opportunity to make a difference in the community by giving out the items to hundreds of homeless people who were in need for a warmer winter.

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Team BBC is dedicated to enriching the lives of young men on and off the court. “It’s important that we teach our kids the importance of giving back to the community. We empower them to be better leaders on the court, in school, and in their community.” says, Director Jide Sodipo.

 

If you would like to assist Team BBC in their initiative to keep the homeless warm this season, you can make a drop off at the following locations:

Odenton Sports Center
8266 Lokus Rd. Suite 105
Odenton, MD 21113

Morrell Recreation & Community Center
2601 Tolley St. Baltimore, MD
Tuesdays & Thursdays 6pm-8pm

Spartan Sports & Wellness
10 South Hays Street
Bel Air, MD 21015

*** To make an online donation via paypal, click this link: Coat Drive Donation

 

For more information contact:

Jide Sodipo
Team BBC Program Director
Sodipojide@gmail.com
443.488.1900

 

 

Nina Zavala

NinaZavalaGroup@gmail.com

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Cultural Movements: A new strategy of marketing for brands.

+++WE DO IT FOR THE CULTURE+++

As we enter into the new era of “We Do It For The Culture”, we’re entering into the age of uprisings, activist, movements – driven by individuals with passion and will, and even more commonly seen by, Generation Z. This new, young generation harness the power of influence through their non-traditional marketing, their voice, and their cult like following via social media. Having this direct impact to the masses has opened up the doors to what we call “Cultural Movements”

So what is a cultural movement?

Cultural Movements inspire brands to turn their innovation into revolution, they catapult brands into the stratosphere and they really can make a positive difference in the world today.

A Cultural Movement is a completely new way of marketing. You start by identifying a powerful idea on the rise in culture, usually created by a “Gen-Zer”.  You then join, fuel and add real tangible value to the idea through innovative marketing and social media. People who share the passion for the idea will join the cause and rally others to get involved too. From there a movement is born, which smart brands can profit from.

Example of this would be “Jelly Fam”- Click here to read the background story http://thelab.bleacherreport.com/jelly-fam-new-york-city-basketball-isaiah-washington/

Traditional Marketing vs Movement Marketing

Traditional marketing and advertising begins with a product. Cultural Movements don’t. You start with culture first – it’s what’s happening out there that is relevant. From there, you look at the customer – what they’re into, what they’re passionate about1? Only then do you link this back to the brand or purpose in a relevant and open way. Traditional marketing does the opposite – it starts with the product, then talks to the customer. If there’s no interaction, there is no opportunity.

Cultural Movements are about ideas on the rise in culture, about emotion, and creativity – they do not start with products. But what is clever about them is that people will automatically ‘buy into’ the brand by being part of its Cultural Movement. Because a Cultural Movement should always be intelligently connected with the product and what it stands for.

A Cultural Movement begins from the inside out, from the heart of the brand. Once the movement begins, each great idea leads to the next. Engagement leads to engagement, motivation leads to motivation and a brand goes from “zero to a hero”. Every marketing dollar under a Cultural Movement works harder, faster and lasts longer.

++WE DO IT FOR THE CULTURE++

 

Nina Zavala

NinaZavalaGroup@gmail.com

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