The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

Marketing

Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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Nina Zavala Group

NinaZavalaGroup@gmail.com

469-601-6341

 

SCHEDULE: ARS Rescue Rooter DALLAS National Hoopfest | Dec. 15th & 16th #DFWvsTheCountry

 

ARS RESCUE ROOTER DALLAS NATIONAL HOOPFEST

#DFWvsTheCountry

SCHEDULE: 
Friday, December, 15th @ Highland Park High School (4220 Emerson Ave. Dallas, TX 75205)
4:30pm Highland Park vs. Chicago Simeon
6:00pm Highland Park vs. Forney (girls)

Saturday, December 16 at Lancaster High School (200 E. Wintergreen Ave. Dallas, TX 75134)
2:30 South Garland vs. Sunrise Christian (KS)
4:00 Desoto vs. Whitney Young
5:30 Waxahatchie vs. Chicago Simeon
7:00 Lancaster vs. Oak Hill Academy (VA)

***YOU CAN PURCHASE TICKETS @ www.NationalHoopfest.com ***

Be sure to follow social media pages:   @HoopfestUSA  @ARSRescueRooter 

 

 

 

@NinaZavalaGroup

NinaZavalaGroup@gmail.com

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***MEDIA ALERT*** SNOOP JOHNSON BASKETBALL presents “BIG MONDAY”

snoop johnsonThe API Bulldogs will be battling against the Lancaster Tigers on Monday, December 7, 2015 at “Big Monday” Tournament in Lancaster, Texas. Presented by Snoop Johnson Basketball, this is an experience you won’t forget! Currently, Lancaster is ranked No.1 in the State 5A poll, while Tigers finished their 2014-15 season with a record of 34-4. Top ranked players this year from Lancaster include- Jacolby Pemberton, Deon Barrett, Nate Morris, T.J Starks, while the top ranked players from API include: Terrance Ferguson, Trevon Duval, Mark Vital, Billy Preston, and Stevie Jordan. API (Advanced Preparatory International) is ranked No. 4 in USA Today H.S. Sports “Super 25”. This game is going to be the highlight of DFW basketball season!

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***All Media Request Must Be Sent To Nina Zavala at  nina@ninazavalagroup.com***

What: BIG MONDAY

Where: Lancaster High School, 200 E. Wintergreen Road, Lancaster, TX.

When: December 7, 2015 | *Doors open at 6pm | Game starts at 6:30pm

About API

Advanced Preparatory International is accredited by the National Association of Private Schools.  Upon requirement completion, students will receive a diploma and transcript certified and bearing the seal of the National Association of Private Schools.  API students join other students who have graduated from NAPS accredited schools to attend colleges and universities including: community, regional, state, and technical schools, military services, church and educational ministries, business ownerships, and the workforce.

About Lancaster Athletics

The Lancaster Athletic Department is committed to providing opportunities that enhance the experiences of student athletes in their specific sports. The department believes that participation in sports produces lessons that will be used in life as well as competition. Interscholastic sports promote an awareness of the positive impact of hard work, the value of developing measurable skills, the importance of attending to detail, and the ability to persevere through adversity. Utilizing a strong work ethic and disciplined judgment, the athlete values team accomplishments above personal achievement. Through consistent analysis and reflection, athletes come to a better understanding of their sport, teammates, and the spirit of competition.

“Big Monday” API Bulldogs VS Lancaster Tigers

DFW is gearing up for one of the most anticipated basketball games of the
season featuring API Bulldogs vs Lancaster Tigers.

 

snoop johnson

The API Bulldogs will be battling against the Lancaster Tigers on Monday, December
7, 2015 at “Big Monday” Tournament in Lancaster, Texas. Presented by Snoop
Johnson Basketball, this is an experience you won’t forget! Currently, Lancaster is
ranked No.1 in the State 5A poll, while Tigers finished their 2014-15 season with a
record of 34-4. Top ranked players this year from Lancaster include- Jacolby
Pemberton, Deon Barrett, Nate Morris, T.J Starks, while the top ranked players
from API include: Terrance Ferguson, Trevon Duval, Mark Vital, Billy Preston, and
Stevie Jordan. API (Advanced Preparatory International) is ranked No. 4 in USA
Today H.S. Sports “Super 25”. This game is going to be the highlight of DFW
basketball season!

IMG_9740
The event will be held at Lancaster High School, 200 E. Wintergreen Road, with the
Junior Varsity Game starting at 5 PM and the High School Game starting at 6:30
PM. For media credentials or sponsorships, contact Nina Zavala at
nina@ninazavalagroup.com

About API
Advanced Preparatory International is accredited by the National Association of
Private Schools.  Upon requirement completion, students will receive a diploma and
transcript certified and bearing the seal of the National Association of Private
Schools.  API students join other students who have graduated from NAPS
accredited schools to attend colleges and universities including: community,
regional, state, and technical schools, military services, church and educational
ministries, business ownerships, and the workforce.

About Lancaster Athletics
The Lancaster Athletic Department is committed to providing opportunities that
enhance the experiences of student athletes in their specific sports. The department
believes that participation in sports produces lessons that will be used in life as well
as competition. Interscholastic sports promote an awareness of the positive impact
of hard work, the value of developing measurable skills, the importance of
attending to detail, and the ability to persevere through adversity. Utilizing a strong
work ethic and disciplined judgment, the athlete values team accomplishments
above personal achievement. Through consistent analysis and reflection, athletes
come to a better understanding of their sport, teammates, and the spirit of
competition

Winners Circle DFW and Game Day Sports Tours Present the 5th Annual “Ballin with the Boys” Charity Basketball Game Benefiting Community HealthCore

Contact: Nina Zavala
Phone: (214) 809-5526
Ninazavalagroup@gmail.com

 

PRESS RELEASE
For Immediate Release

NFL LEGEND and PROFESSIONAL FOOTBALL HALL OF FAMER MICHAEL IRVIN TO HOST THE 5TH ANNUAL EVENT.

Longview, Texas – Current and former Dallas Cowboys stars are set to play in the 5th Annual Ballin With The Boys charity basketball game against the Longview Fire Department. The game will take place at Lobo Coliseum on Saturday, May 17th, 2014 and will benefit the Community Healthcore.

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East Texas is gearing up for one of the most anticipated events of the year hosted by NFL Legend, Michael Irvin. Irvin, also dubbed as “The PlayMaker”, was selected by the Dallas Cowboys in the first round, eleventh pick of the 1988 NFL Draft. Irvin ended his career in 1999 with the Cowboys as a three-time Super Bowl Champion, setting both franchise and NFL records. In 2007 Irvin was inducted into the Professional Football Hall of Fame.

This years’ celebrity host is guaranteed to draw a crowd when some of the biggest names in sports hang their cleats for a great cause. Fans and sports enthusiasts will have the opportunity to enjoy a competitive basketball game, experience the halftime slam dunk contest, and will be able to participate in a private celebrity autograph signing prior to the game. The 2014 confirmed celebrity contenders thus far are Dallas Cowboys Morris Claiborne, Dwayne Harris, and Barry Church; former Dallas Cowboys stars Larry Brown, Kevin Smith and host Michael Irvin.

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Location: Lobo Coliseum, 201 E. Tomlinson Pkwy. Longview, TX.

Date: Saturday May 17, 2014

Time: Doors open at 1PM, Game Tip Off at 3PM.

For more information or to purchase tickets log onto:winnerscircledfw.com/ballin-with-the-boys-2014-tickets/

The 2014 “Ballin With The Boys” event is sponsored by:

Courtney Construction Inc., Copart, Lumpkin Motor Sports, Excel Pre-Owned Super Center, Academy Sports, Horaney’s, Premier Construction, All Star Automotive, First Bank and Trust East Texas, Baxter Clean Care, Jose Sanchez Law Firm PC, Joyce Crane, Made Rite and Pinewood Nursing Home

This event will benefit Community Health Core: helping people and their families heal the consequences of mental illness. Providing programs and services in greater East Texas that help people lead lives free from addiction.

 

MEDIA ALERT – 2014 “BALLIN WITH THE BOYS” CHARITY BASKETBALL GAME

***MEDIA ALERT***

Gameday Sports Tours Logo 5Winners Circle DFW and GameDay Sports Tours present

“Ballin with the Boys” Charity Basketball Game

Hosted By Michael Irvin

 

Join Michael Irvin and Dallas Cowboys, Morris Claiborne, Barry Church, Dwayne Harris, JJ Wilcox, BW Webb and former Dallas Cowboys Charles Haley, Kevin Smith, Larry Brown and some of the biggest names in sports, as they hang up their cleats and go head to head with the Longview Fire Department on Saturday, May 17, 2014. Come out to this all age star studded charity basketball game benefiting the Community Health Core.

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ALL REQUESTS FOR MEDIA CREDENTIALS MUST BE SENT TO NINA ZAVALA

***Media Coverage is Invited. Photo and Interview Opportunities are Available***

For Media Inquires and Press Credentials, E-mail Nina Zavala at: NinaZavalaGroup@gmail.com

 

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Location: Lobo Coliseum, 201 E. Tomlinson Pkwy. Longview, TX.

Date: Saturday May 17, 2014

Time: Doors open at 1PM, tip off at 3PM.

For more information or to purchase tickets log onto: winnerscircledfw.com/ballin-with-the-boys-2014-tickets/

The 2014 “Ballin With The Boys” event is sponsored by: Courtney Construction Inc., Copart, Lumpkin Motor Sports, Excel Pre-Owned Super Center, Academy Sports, Horaney’s, Premier Construction, All Star Automotive, First Bank and Trust East Texas, Baxter Clean Care, Jose Sanchez Law Firm PC, Joyce Crane and Pinewood Nursing Home

About Community Health Core:

Helping people and their families heal the consequences of mental illness. Assisting people with an intellectual disability and their families achieve maximum independence in all aspects of their lives. Providing programs and services in greater East Texas that help people lead lives free from addictions.

This Media Alert Is Powered By

NZ_LOGO2

Black Elite Entertainment and Jacob York Presents The Return Of Grammy Award Winning Artist “T.I.” To Zouk

 

PRESS RELEASE

FOR IMMEDIATE RELEASE

 

The prominent entertainer will mark his return to Dallas’ renowned nightclub ZOUK,

on Cinco de Mayo weekend.

 

DALLAS, TX – Throughout his exceptional and highly successful music career, Grammy Award winning-rapper T.I. has entertained the likes of major metropolitan cities nationwide, including Dallas, which he continues to support significantly. After packing up the venue at the city’s renowned Zouk Nightclub last spring, T.I. is preparing to make his triumphant return to the stage to celebrate Cinco de Mayo the right way. T.I. will appear live on May at Zouk located at 703 McKinney Avenue in Dallas.

Hosted by Black Elite Entertainment, T.I.’s event will capture the same results as last year as hundreds of the city’s finest residents came out to Zouk to party with the prominent entertainer. Zouk has captivated several of hip-hop’s most leading artists, and continues to draw in large crowds. T.I.’s return to the Zouk stage will undoubtedly be no different.

tiback

The event sponsors include Black Elite Entertainment, Jacob York Presents, Access Dallas, and 1 Society in addition to media partners Time Warner and K104 FM who have lent their support to this unforgettable evening. DJ Klassik and DJ Kayotik will also be on the turntables to provide the music for the event.

For more information on ticket and VIP, visit the official Web site at:

http://www.zoukdallas.com/ti For table reservations, call 214-754-8090.

 

Who: Black Elite Entertainment and Jacob York Presents T.I. Live at Zouk

When: May 5, 2013, 9PM – 2AM

Where: Zouk Nightclub located at 703 McKinney Avenue, Dallas, TX 75202

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Media Contact:

The Nina Zavala Group

Nina Zavala

Tel: 214-927-9275

ninazavalagroup@gmail.com

ninazavala@theninazavalagroup.com