#PressRelease Elite 14 Showcase Announces Increased Field and a Friday Night Addition to the Event

Elite 14 Showcase Announces Increased Field and a Friday Night Addition to the Event

Elite 14 Showcase Announces an Increased field of 40 Top Basketball Teams, Along with Implementing a Friday Night Prep Showcase Featuring 10 National Programs 

DALLAS, TX, September 18th, 2018 – The 14th Annual Elite 14 Showcase kicks off the 2018 NCAA November evaluation period with a full weekend of action-packed high school basketball beginning Friday, November 2 through Saturday, November 3rd. The event will take place at Denton Guyer High School on Friday night and at Hirschi High School in Wichita Falls, TX all day Saturday.

This invitational has established itself throughout the years as a centerpiece of the nation’s best collection of high school teams and individual talent anticipating the opportunity to showcase their skills in front of college coaches, national and local media, NBA scouts, family and fan enthusiasts. What started out as a rivalry showcase thirteen years ago with initially 14 teams, hence the name, from Texas and Oklahoma, has now grown to 40 top teams from across the nation.

“We are excited about the growth of “Elite 14 Showcase” and thankful for the support of everyone who has helped make this event a success each year. It is our mission to continue providing student-athletes a national platform to perform on in hopes of garnering exposure and furthering their basketball initiatives,” said Coach Hedge Elite 14 Showcase Director and Hirschi High School Head Basketball Coach.

 

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In an effort to build and cultivate the high school basketball experience, The Elite 14 Showcase announced a Friday night addition to the event: “Elite 14 Prep Showcase” featuring 10 National programs going head-to-head in key matchups.

Traditionally, Saturday will remain the same: a full day of exciting hoops at Hirschi High School along with the best home cooked hospitality room.

 

This year’s event will feature the following participating teams:

2018 PARTCIPATING TEAMS

TEXAS- 19
Duncanville High School, Duncanville, TX (6A) 28-7 Area Finalist
Estacado High School, Lubbock, TX (4A) 25-6 Regional Semifinalist
Denton Guyer High School, Denton, TX (6A) 38-2 Regional Finalist
Hirschi High School, Wichita Falls, TX (4A) 25-9 Regional Quarterfinalist
Lancaster High School, Dallas, TX (5A) 16-12 Regional Finalist
Lewisville High School, Lewisville, TX
Little Elm High School, Little Elm, TX
North Crowley High School, Fort Worth, TX (6A) 31-6 Regional Semifinalist
Northwest High School, Justin, TX (5A) 35-6 State Finalist
Pearce High School, Richardson, TX (6A) 23-9 Regional Quarterfinalist
Rider High School, Wichita Falls, TX (5A) 26-8 Regional Quarterfinalist
Prosper High School, Prosper, TX (5A)
Sulphur Springs High School, Sulphur Springs, TX (5A) 30-5 Regional Quarterfinalist
St. Marks the School of Texas, Dallas, TX
The Colony High School, Lewisville, TX, (5A) 26-11
Timberview High School, Mansfield, TX (5A) 26-7 Regional Quarterfinalist
Trinity Christian, Cedar Hill, TX
Wagner High School, San Antonio (6A) 29-7 Regional Quarterfinalist
Wyatt High School, Fort Worth, TX (5A) 23-12 Regional Semifinals
OKLAHOMA – 11
Booker T. Washington High School, Tulsa, OK (5A) 20-7 State Runner-up
Eisenhower High School, Lawton, OK (5A) 20-6 State Semifinalist
Heritage Hall High School, Oklahoma City, OK (4A) State Champions
Memorial High School, Tulsa, OK (5A) 27-2 State Champions
Newcastle, OK / Millwood High School, Oklahoma City, OK
Norman High School, Norman, OK (6A) 15-9 Area Finalist
North High School, Norman, OK (6A)
North High School, Putnam City, OK (6A) 25-5 State Champions
Northwest Classen High School, Oklahoma City, OK (5A) 20-6 State Semifinalist
Sapulpa High School, Sapulpa, OK (6A) 14-10
West High School, Putnam City, OK (6A) 20-7 State Quarterfinalist
PREP SCHOOLS- 10
Handle It Academy, Seattle, WA
Redemption Life Christian Prep, Tulsa, OK
Southwest Christian Academy, Little Rock, AR
St. Louis Christian Academy, St. Louis, MO
Sunrise Christian Academy, Wichita, KS, 22-2
Trinity International, Las Vegas, NV
iSchool Entrepreneurial Academy, Lewisville TX
Cy-Fair Learning Center, Houston TX
Universal Academy, Coppell, TX
Lawton Christian High School, Lawton, OK

 

FOLLOW US ON SOCIAL MEDIA FOR UPDATES: @Elite14Showcase

For media inquires, event sponsorship, or more information, please visit our website at www.Elite14ShowcaseSeries.com

Contact: Nina Zavala |NinaZavalaGroup@gmail.com | 469.601.6341

 

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Nina Zavala Group

 

 

 

Securing Event Sponsorship: What are sponsors looking for and how do you deliver it.

From the music industry to sports and everything in between- I’ve had the opportunity to help others create, build, organize, and plan events on multiple levels….BUT,  if there is one essential EVERY Event Organizer wants, it’s SPONSORSHIP.

With over 8 years of experience in event planning, promotion, marketing, PR, and so on, I can honestly say it wasn’t until maybe 2 years ago that I fully understood exactly how event sponsorship works. With that being said, I’ve decided to write this blog and share my knowledge and insight that I’ve gained over the years – to better help you understand what it takes to secure sponsorship, what sponsors are looking for, and how to deliver what they want.

SPONSORS: WHY DO THEY SPONSOR? AND WHAT ARE THEY LOOKING FOR IN SPONSORSHIP?

Event Sponsorship is the act of a person and/or company giving support to an event through the provision of products, services, or monetarily – with an expectation of their business goals/agenda being met, primarily by reaching their target audience.

The lists below are subject to what each company’s business objectives are – something that you should research before reaching out – in order to ensure your event will be a good fit for sponsorship (We will go more in depth with this a little later in the blog)

WHY THEY SPONSOR 

  • Promotion of their brand
  • Reposition their brand
  • Increase sales or new product launch
  • Block competition
  • Align their brand with a good cause (Cause-Related Marketing, Damage Control Purposes, and/or good deed)
  • Employee Engagement

 

WHAT ARE THEY LOOKING FOR IN SPONSORSHIP

  • Brand visibility
  • Direct consumer engagement (Brand Activations & Experimental Marketing)
  • Drive traffic to website
  • Increase social media impressions (companies see events as the perfect platform to elevate their presence on social media)
  • Colleting customer leads (This is common with companies such as car insurance, dental, medical, car dealerships, etc.)

 

HOW DO I ATTRACT THE RIGHT SPONSORS 

In recent years, event sponsorship has been the fastest growing marketing strategy for companies seeking to leverage their brand – increasingly enough that in 2017, according to IEG Sponsorship- it recorded 24.2 billion in sponsorship spending from companies in North America. What exactly does this mean?? It means there is plenty of money out there, and companies are ready to spend it! So how do you attract the right sponsors and secure the sponsorship?

  • Knowing your demographic audience is invaluable  – this is an essential that sponsors want to know and that will need to go in your sponsor deck. What is it to know your demographic? Age, gender, nationality, income level, education level, etc. The more in-depth you can go with this information, the easier it will be to secure the “right sponsors”. *Side Note* Before companies sponsor, they need to know their marketing dollars are going directly to their targeted audience.
  • Develop a captivating sponsorship deck – Your sponsorship deck, from graphics to content curation is going to say everything about your event without speaking a word. It’s the first thing sponsors see (first impression is the last impression, so make it presentable.) What info goes in your sponsorship deck? 1. ABOUT YOUR EVENT- be sure to state your mission and invite them to support your cause. 2. BENEFITS OF SPONSORSHIP – although I like to create personal proposals for companies according to their business objectives, it’s always good to start out with a generic one. BE CREATIVE when doing this. Think as if your that company, what would you want from sponsoring an event? 3. DEMOGRAHICS – Sponsors want to know how many people attend your events and the demographics of attendee to see if it aligns with the market they are trying reach 4. Include a fact page about your event: Number of attendees, previous sponsors, press coverage links, notable people that attended, photos (photos of crowd, fan interaction, celebrities, sponsors, anything that would attract a current sponsor.) 5. Contact info and logo. Be sure full name, email, phone number, website, and social media sites.
  • DELIVER, DELIVER, DELIVER – Whatever it is that you said you were going to do, DO IT!! This is so important in building your relationship with the sponsor. You want them to be overly satisfied, that they have received their ROI (Return on Investment). Find out what they liked, or didn’t like, or maybe what could be done a little differently. This allows you to possibly continue your relationship for the following year.

The key to successfully securing event sponsorship is taking into consideration the needs of your sponsors and developing creative strategies that help them obtain their business goals. In turn, adding value to your event – delivering the ultimate experience to your customers.

 

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Layups2Standup & NBA MVP Russell Westbrook bring an evening of infamous comedy to OKC with the 3rd Annual “Why Not?? Comedy Show”

FOR IMMEDIATE RELEASE
PRESS RELEASE

Press Contact:
Nina Zavala
469.601.6341
NinaZavalaGroup@gmail.com

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Layups2Standup Announces 3rd Annual “Why Not?? Comedy Show”

Acclaimed comedian Demetrius “Juice” Deason and OKC Thunder’s very own Russell Westbrook will host an infamous evening of comedy with the 3rd Annual “Why Not?? Comedy Show”

Friday, August 17, 2018 (Oklahoma City, OK) – Layups2Standup, an innovative brand that channels the love of basketball and comedy to create community events, has announced the return of the “Why Not?? Comedy Show” hosted by renowned comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook. The event will take place Friday, October 26th at the iconic Tower Theater in Oklahoma City.

The inaugural “Why Not?? Comedy Show” was created to become a staple event in Oklahoma, kicking off the Thunder’s NBA season. In only its third year, the “Why Not?? Comedy Show” has emerged as one of the most anticipated events of the year. In addition to comedy and cocktails, proceeds of the comedy show will benefit Regional Food Bank Oklahoma – Food For Kids Backpack Program. Through the Backpack Program, the Regional Food Bank delivers pre-assembled food sacks and backpacks to participating schools at no cost to the school or the child. The food bags contain approximately 10 different purchased foods designed to provide nutrition and calories for chronically hungry children over the weekend.

“We are excited to be back, kicking off another Thunder season with the City of Oklahoma at the 3rd Annual “Why Not?? Comedy Show”- but I must say the nonprofit that we went with this year has really hit home,” said Comedian and Founder of Layups2standup Demetrius Deason. “It brings great joy to know our initiative in partnership with the Regional Food Bank Oklahoma plans to feed 180 kids through the Backpack Program, over a year time span…And that is what Layups2Standup, myself, and Russell are about!”

This years’ event is slated to be bigger and better, cultivating an evening of laughter and premiere entertainment with a diverse lineup of established and emerging comedic talent. With a star-studded red carpet lined with celebrities, professional athletes, corporate partners, and the “who’s who” of Oklahoma, “WHY NOT?” attend.

Tickets go on sale Friday, August 17th, 2018 at 10:00am (cst) and can be purchased here: Why Not?? Comedy Show Tickets

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About Regional Food Bank Oklahoma – Food for Kids Programs
One in four children in Oklahoma has inconsistent access to healthy food. The Regional Food Bank is working hard to end childhood hunger in Oklahoma by providing chronically hungry children with the meals they need today to help them thrive. More than 37 percent of the Regional Food Bank’s emergency food recipients are children. Last year, the Regional Food Bank saw a dramatic increase in the need for food assistance. For the first time ever, nearly 44,000 chronically hungry children were served through the Food for Kids Programs, a 17 percent increase.
Because there is a critical connection between childhood nutrition and cognitive and physical development, even nutritional deficiencies of a relatively short-term nature can negatively impact a child’s health, behavior and the ability to concentrate and perform complex tasks. Going without food can cause behavioral and psychological effects such as depression, aggression, anxiety and poor social skills in children. Food is the most essential school supply. Hungry children cannot learn.

The Regional Food Bank serves children directly through four programs in its Food for Kids Programs: Backpack Program, Kids Cafe, Summer Feeding and School Pantries. For more information: Regional Food Bank OKC Food For Kids

 

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#PressRelease NBA All-Star John Wall to Host 5th Annual Back to School Giveaway #JWFamilyFoundation – Media Opportunities Available

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 JOHN WALL TO HOST BACK TO SCHOOL BACKPACK GIVEAWAY

***Photo and Video Opportunities***

WHO: John Wall Family Foundation WHAT: 5th Annual Back to School Giveaway
WHEN: Saturday, August 18, 2018 9:00 AM – 12:00 PM
WHERE: The Salvation Army of Wake County 902 Wake Forest Road Raleigh, NC 27604
Raleigh, N.C. (August 13, 2018)

For the fifth consecutive year, NBA All-Star ​John Wall ​and the ​John Wall Family Foundation (JWFF) ​will host a Back to School Backpack Giveaway on Aug. 18. In the last four years, the JWFF has donated over 2,500 backpacks to students in the Raleigh, NC area. The foundation has partnered with the ​Salvation Army of Wake County​ to host this​ ​year’s event in Raleigh, NC. The event will be from 9:00 AM – 12:00 PM​. 1,000 students from kindergarten through twelfth grade will receive ​backpacks filled with​ ​school supplies, such as pencils, notebooks, folders. Backpacks and t-shirts​ are ​courtesy​ ​of ​adidas​.
“We are proud to once again partner with the John Wall Family Foundation and would like to thank John and his foundation for their donation of book bags to our children,” said Sarah Ruiz, Program Director for the Salvation Army’s Community Center. “Our Children can return to school prepared to have a successful school year.”

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This year, the foundation has partnered with local businesses who have made in-kind donations to help support the Back to School Block Party. They are ​Bodyarmor, ​ ​Dometic, EA Sports, and KIND.

JWFF worked with various non profit organizations to select recipients for the Back to School giveaway. ​ Backpack recipients must have a ticket to receive a backpack and be escorted by a chaperone.

MEDIA: John Wall’s media availability will be at 10:30 a.m. Photo and video opportunities available. All media requests must be submitted to Candyce Jones at candyce@anchoredconsulting.com or 301.693.8242.

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About The John Wall Family Foundation: The John Wall Family Foundation strives to improve the quality of life for underserved families and to impact the lives of young minority males through mentorship, education and physical activity.

 

REBOUND HOOPS Presents VEGAS FINALS July 25th-28th |Last Live Period – REGISTER NOW!

Top Programs, Elite Matchups- WAR BEFORE THE STORM BASKETBALL SHOWCASE – @CoachVonzell1

Don’t miss the “War Before The Storm” Basketball Showcase taking place Saturday, March 24th & Sunday, March 25th at Boswell High School in Ft. Worth, TX.  This event will feature competitive matchups from top adidas, Nike, and Under Armour programs in Texas and surrounding areas.

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WHAT: WAR BEFORE THE STORM

WHERE: BOSWELL HIGH SCHOOL (5805 W. Bailey Boswell Rd. Fort Worth, TX 76179)

WHEN: March 24th & 25th

 

Click link below for full schedule:

War Before The Storm Schedule

 

For more Information contact Event Director: Vonzell Thomas at CoachVon@YGC36hoops.com

 

Nina Zavala

NinaZavalaGroup@gmail.com

469-601-6341

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The Basics: Marketing your Business/Organization

What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.

Marketing

Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business

The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.   Marketing Plan

In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.

Example: (Short version of course)
• My goal is lose 10lbs in 30 days.

• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss

marketing strategyMarketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.

A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.

 

I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!

My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.

 

 

 

 

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Nina Zavala Group

NinaZavalaGroup@gmail.com

469-601-6341