Don’t miss the “War Before The Storm” Basketball Showcase taking place Saturday, March 24th & Sunday, March 25th at Boswell High School in Ft. Worth, TX. This event will feature competitive matchups from top adidas, Nike, and Under Armour programs in Texas and surrounding areas.
WHAT: WAR BEFORE THE STORM
WHERE: BOSWELL HIGH SCHOOL (5805 W. Bailey Boswell Rd. Fort Worth, TX 76179)
WHEN: March 24th & 25th
Click link below for full schedule:
For more Information contact Event Director: Vonzell Thomas at CoachVon@YGC36hoops.com
What is Marketing?
There are variations when defining what Marketing because it is so BROAD, but in this blog, we’re defining Marketing as creating, communicating, capturing and sustaining value for your organization or company. It’s a need that every business must have to foster growth and better yet, value.
Why does my company/organization need Marketing?
1. Capture the attention of your target market
2. Facilitate your target market’s purchasing decision
3. And bottom line, it is the cornerstone of every successful business
The first step in Marketing your business is developing a Marketing Plan. Consider this your guide to understanding your businesses’ goals, objectives, target audience, etc. This plan will allow you to create strategic ways that resonate with your target audience and set you apart from the others.
In developing a Marketing Plan consider these components:
A. Situation Analysis– This is your company/organization’s current situation. What is your company about? where do you stand financially? what are your goals? Who are your competitors?
B. Target Market- Who are you trying to reach? What do they value? What are their needs?
C. Action Plan-How are you going to reach your target audience? What marketing strategies are you going to implement to help you reach them, grab their attention, influence their decision in using your product or services?
D. Evaluation Plan– Once you have created and implemented your strategy, monitor its effectiveness and make any adjustments required to maintain its success.
Example: (Short version of course)
• My goal is lose 10lbs in 30 days.
• My strategy to lose the 10lbs is to work out 5x a week and
Cut out all carbs.
• My evaluation plan is to create a journal of my daily intake and workouts. Every Sunday throughout the month, I’ll weigh myself, write it down in my journal and track the progression of my weight loss
Marketing Strategy: Your strategy is how you’re going to accomplish the goals in your plan. Your strategy promotes and communicates the benefits of your business. What differentiates your company from your competitors. Basic examples below.
A. Social Media Marketing– Free platforms that millions of people utilize each day. Develop a social media plan that targets your audience.
B. Advertisement – Paid Ad placement
C. Creative Content – Story telling through graphics and video’s, infomercials,
D. Public Relations (PR)- News stories, blog write-ups, interviews in publications, on radio & television about your company/organization.
E. Effective Blogging- This strategy has so much impact if used to its fullest capacity.
F. Leverage Influencers– Influencers are people who have a voice in the market you’re trying to reach. Use their platforms to communicate your message. Some companies create what we call “Brand Ambassador Programs”.
G. Partnering with a charity or non-profit. This is considered cause-related marketing. It allows your company/organization to become visible to the public in a positive light.
H. Cross Marketing/ Cross Promoting- Partnering with companies that share the same vision but are in two different lanes.
I can go on and on about strategic marketing. It’s about being creative, innovative, and strategic. Put yourself in your consumers shoes, how would you like to be pitched? What are some things you would appreciate and like, if you were on the other side? Remember this, Branding is the foundation, and Marketing is the core!
My next couple of blogs will directly highlight in detail some of these marketing strategies from point A-Z, starting with Social Media Marketing- one of the most powerful marketing tools known in this era of technology.
Nina Zavala Group
Creating a BRAND, Delivering a PROMISE
Every successful business/organization is built on the foundation of a solid brand. Your brand is defined by how your customers perceive you and their overall experience. Your brand is not what YOU say it is, but rather how people feel about doing business with you and the people who are apart of your organization.
Why should you care about your brand? There are too many competitive options with similar qualities and resources. Building a strong brand builds trust with your customer, and as we know- we tend to go with who we trust. It’s about connecting with individuals emotionally and developing long lasting relationships. I’ve been through many transitions in my career from, Promotions, Public Relations, Marketing, but I never understood the impact and even more so, the VALUE of being my own BRAND….until now.
Brand identity are visual elements that collectively communicate who you (organization) are, and what you (Organization) stand for: Logo, website, marketing materials, signage, packaging, graphics, social media & content marketing. A brand will stand out and be remembered if presented in a manner that is clear, credible, and appealing to the public eye. These are elements you want to invest in because once again, they represent who you are. (And when I say “you” that could mean your business, organization, event, product, etc.).
WEBSITE: A website serves as the hub for your organization’s, marketing, branding and communications. Your website has the power to help tell your distinctive story to the world, while showcasing the advantages of your program.. For instance, you can use testimonials, videos, images, press links and a narrative that is both compelling and transparent. Use your website to cross-promote other resources that you offer, such as upcoming events, try-outs, schedule, online spirit store, etc. Be sure to also implement your social media handles on your website that directly link back to your social sites.The key to this marketing tool is CONSISTENCY- KEEP YOUR WEBSITE UPDATED. If the information on your site remains static, unchanging and irrelevant, your potential and existing supporters will get the impression that your organization is not worth their time or funds. Create a platform that sponsors and others want to align with.
LOGO, MARKETING MATERIALS, GRAPHICS: Invest in your logo, website, graphics, and marketing materials. I encourage you to hire a skilled graphic designer to put these things together for you. Don’t be cheap and try to create them yourself! Remember, this is your “Brand Identity” that reflects and represents your organization. If you want sponsors, donors, etc. to invest in your program, you need to invest in it first.
Developing a strong, credible brand drives TRUST and inspires LOYALTY- and this is the foundation of a successful organization. In my next blog, we’ll dive into Marketing Tools and Strategies and how they help your program. Without a defined Brand, you’re spinning your wheels with Marketing.
Nina Zavala Group
Baltimore based youth basketball organization, Team BBC will be coordinating its second annual coat drive this winter in association with Building Blocks for Our Children Inc. and partnership with Spartan Sports & Wellness. Their goal is to collect 300 new or gently used coats, along with socks, blankets, hats, and gloves to distribute to the homeless in their effort to help keep the streets of Baltimore warm this winter.
Last years event was a huge success with over 300 coats and other items being donated. The young men of Team BBC had the opportunity to make a difference in the community by giving out the items to hundreds of homeless people who were in need for a warmer winter.
Team BBC is dedicated to enriching the lives of young men on and off the court. “It’s important that we teach our kids the importance of giving back to the community. We empower them to be better leaders on the court, in school, and in their community.” says, Director Jide Sodipo.
If you would like to assist Team BBC in their initiative to keep the homeless warm this season, you can make a drop off at the following locations:
Odenton Sports Center
8266 Lokus Rd. Suite 105
Odenton, MD 21113
Morrell Recreation & Community Center
2601 Tolley St. Baltimore, MD
Tuesdays & Thursdays 6pm-8pm
Spartan Sports & Wellness
10 South Hays Street
Bel Air, MD 21015
*** To make an online donation via paypal, click this link: Coat Drive Donation
For more information contact:
Team BBC Program Director
FOR IMMEDIATE RELEASE
First Annual “Hype City VIII” Kicks Off High School Basketball with Elite Tournament and Freshman Rising Stars Game
Brooklyn, NY is gearing up for the first annual “Hype City VIII” boys high school basketball tournament and Sunday’s much anticipated “Hype City Rising Stars Game”. The event will take place Saturday, September 9th and Sunday, September 10th at South Shore High School (6565 Flatlands Ave. Brooklyn, NY 11236) with games beginning at 9a.m.
Hype City VIII is set to deliver a weekend of premier high school hoops featuring 8 teams- 4 public schools and 4 private schools from the NYC/NJ area. The competitive lineup consists of: Cardinal Hayes, Abraham Lincoln, St. Raymond’s, Benjamin Cardozo, Scanlan, Thomas Jefferson, Iona Prep, and South Shore.
“This inaugural tournament will serve as an early evaluator of what is to be expected in the upcoming high school basketball season, as well as a preseason look at future D1 scholarship athletes” said, Shabar Ewing- Event Director.
The “Rising Stars Game”, will be a glimpse of the vast amount of 2021 talent coming into the already talent laden Northeast. Hype City VIII will allow these athletes the platform to grow and showcase their skill sets as they enter into the high school season.” said, Jay David- Event Director
Hype City is dedicated to supporting the basketball community in times of need. A portion of event proceeds will go to assisting families who have endured the devastating hurricane in Houston. Donations will also be accepted on behalf of our initiative to support and lend a hand to our family in the South.
adidas basketball is a proud sponsor and supporter of “Hype City VII” and Hype City “Rising Stars Game”.
Door admission is $5 for adults and $3 for kids. Be ready to witness an array of talent!
For more information: Shabar Ewing @ HypeCityLeague@gmail.com or 646.479.9941
Jay David @ JayDavidNY@gmail.com or 646.683.0362
BALLER TV WILL BE LIVE STREAMING ALL GAMES: Baller TV HYPE CITY VIII
Media Credentials: Nina Zavala @ NinaZavalaGroup@gmail.com
Nina Zavala 469.601.6341 NinaZavalaGroup@gmail.com
The API Bulldogs will be battling against the Lancaster Tigers on Monday, December 7, 2015 at “Big Monday” Tournament in Lancaster, Texas. Presented by Snoop Johnson Basketball, this is an experience you won’t forget! Currently, Lancaster is ranked No.1 in the State 5A poll, while Tigers finished their 2014-15 season with a record of 34-4. Top ranked players this year from Lancaster include- Jacolby Pemberton, Deon Barrett, Nate Morris, T.J Starks, while the top ranked players from API include: Terrance Ferguson, Trevon Duval, Mark Vital, Billy Preston, and Stevie Jordan. API (Advanced Preparatory International) is ranked No. 4 in USA Today H.S. Sports “Super 25”. This game is going to be the highlight of DFW basketball season!
***All Media Request Must Be Sent To Nina Zavala at firstname.lastname@example.org***
What: BIG MONDAY
Where: Lancaster High School, 200 E. Wintergreen Road, Lancaster, TX.
When: December 7, 2015 | *Doors open at 6pm | Game starts at 6:30pm
Advanced Preparatory International is accredited by the National Association of Private Schools. Upon requirement completion, students will receive a diploma and transcript certified and bearing the seal of the National Association of Private Schools. API students join other students who have graduated from NAPS accredited schools to attend colleges and universities including: community, regional, state, and technical schools, military services, church and educational ministries, business ownerships, and the workforce.
About Lancaster Athletics
The Lancaster Athletic Department is committed to providing opportunities that enhance the experiences of student athletes in their specific sports. The department believes that participation in sports produces lessons that will be used in life as well as competition. Interscholastic sports promote an awareness of the positive impact of hard work, the value of developing measurable skills, the importance of attending to detail, and the ability to persevere through adversity. Utilizing a strong work ethic and disciplined judgment, the athlete values team accomplishments above personal achievement. Through consistent analysis and reflection, athletes come to a better understanding of their sport, teammates, and the spirit of competition.