**UPDATED SCHEDULE & LOCATION ** 2018 #ARSNationalHoopfest Taking “Dallas vs the Country” to a whole new level |@HoopfestUSA @ARSRescueRooter

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2018 ARS/Rescue Rooter National Hoopfest (Dallas) benefitting St. Jude Children’s Research Hospital

The ARS/Rescue Rooter National Hoopfest returns to Dallas loaded with powerhouse programs who will go up against some of the best high school teams in the D/FW area. This competitive multicity high school basketball tournament has yet to disappoint, living up to its much anticipated hype….BUT this year, we’re taking this thing to a whole new level!

UPDATED SCHEDULE RELEASED

DATE: Friday, December 14th
LOCATION: Waxahachie High School (3001 US Hwy 287 Bypass, Waxahachie, TX 75167)
SCHEDULE:
6:30pm – Desoto vs IMG Academy (FL)
8:00pm – Waxahachie vs Huntington Prep (WV)
DATE: Saturday, December 15th
LOCATION: Waxahachie High School (3001 UD Hwy 287 Bypass, Waxahachie, TX 75167)
SCHEDULE:
2:00pm – JJ Pearce vs Chicago Simeon (IL)
3:30pm – Lancaster vs Huntington Prep (WV)
5:00pm – South Garland vs Sunrise Christian (KS)
6:30pm – Denton Guyer vs DeMatha (MD)
8:00pm – Waxahachie vs IMG Academy (FL)

 

TOP RANKED PLAYERS PARTICIPATING 

ESPN #4 Chol Marial (IMG Academy)

ESPN #8 Josh Green (IMG Academy)

ESPN #7 Tyrese Maxey (South Garland- Kentucky)

ESPN #9 N’faly Dante (Sunrise Christian)

ESPN #10 Jaemyn Brakefield (Huntington Prep)

ESPN #11 Hunter Dickinson (DeMatha)

ESPN #18 Noah Farrakhan (IMG Academy)

ESPN #21 Andrew Bascot (IMG Academy)

ESPN #35 Earl Timberlake (DeMatha)

ESPN #51 De’vion Harmon (Denton-Guyer – Oklahoma)

ESPN #54 Malik Hall (Sunrise Christian)

ESPN #57 Justin Moore (DeMatha – Villanova)

ESPN #66 Jalen Wilson (Denton-Guyer- Michigan)

 

 

GET YOUR TICKETS NOWARS National Hoopfest Tickets

For More Info: www.nationalhoopfest.com

Follow us on twitter @HoopfestUSA

 

 

 

 

Nina Zavala

NinaZavalaGroup@gmail.com

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++WE DO IT FOR THE CULTURE++ Cultural Movements: A new strategy of marketing for brands.

+++WE DO IT FOR THE CULTURE+++

As we enter into the new era of “We Do It For The Culture”, we’re entering into the age of uprisings, activist, movements – driven by individuals with passion and will, and even more commonly seen, millennials.  These individuals harness the power of influence through their non-traditional marketing, their voice, and their cult like following via social media. Having this direct impact to the massess, has opened up the doors to what we call “Cultural Movements”

So what is a cultural movement?

Cultural Movements inspire brands to turn their innovation into revolution, they can catapult brands into the stratosphere and they really can make a positive difference in the world today.

A Cultural Movement is a completely new way of marketing. You start by identifying a powerful idea on the rise in culture usually created by a millennial. You then join, fuel and add real tangible value to the idea through innovative marketing and social media. People who share the passion for the idea will join the cause and rally others to get involved too. From there a movement is born, which smart brands can profit om.

Example of this would be “Jelly Fam”- Click here to read the background story http://thelab.bleacherreport.com/jelly-fam-new-york-city-basketball-isaiah-washington/

Traditional Marketing vs Movement Marketing

Traditional marketing and advertising begins with a product. Cultural Movements don’t. You start with culture first – it’s what’s happening out there that is relevant. From there, you look at the customer – what they’re into, what they’re passionate about1? Only then do you link this back to the brand or purpose in a relevant and open way. Traditional marketing does the opposite – it starts with the product, then talks to the customer. There’s no interaction, no opportunity.

Cultural Movements are about ideas on the rise in culture, about emotion, and creativity – they do not start with products. But what is clever about them is that people will automatically ‘buy into’ the brand by being part of its Cultural Movement. Because a Cultural Movement should always be intelligently connected with the product and what it stands for.

A Cultural Movement begins from the inside out, from the heart of the brand. Once the movement begins, each great idea leads to the next. Engagement leads to engagement, motivation leads to motivation and a brand goes from “zero to a hero”. Every marketing dollar under a Cultural Movement works harder, faster and lasts longer.

WE DO IT FOR THE CULTURE

 

Nina Zavala

NinaZavalaGroup@gmail.com

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Comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook to host 2nd Annual “Why Not??” Comedy Show

FOR IMMEDIATE RELEASE

Press Contact
Nina Zavala
469-601-6341
NinaZavalaGroup@gmail.com

Comedian Demetrius “Juice” Deason and NBA MVP Russell Westbrook to host 2nd Annual “Why Not??” Comedy Show

Layups2standup presents the 2nd Annual “Why Not” Comedy Show hosted by Demetrius “Juice” Deason and NBA MVP Russell Westbrook

Thursday, August 31, 2017 (Oklahoma City) – Renowned Comedian, “Juice” Deason and NBA great, Russell Westbrook are set to bring you an evening of laughter and premier entertainment with the 2nd Annual “WHY NOT??” Comedy Show taking place Friday, October 13th at the Tower Theatre in Oklahoma City.

 

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“We wanted to create an event that the city of Oklahoma can look forward to as we kick off the Thunder’s NBA season. In addition to making this an inaugural event, we will also choose one organization each year to give back to. Layups2stand is about giving back to the community, and we emphasize that in everything we do”, said Demetrius “Juice” Deason, Founder of LayupstoStandup.

The comedy show is guaranteed to capture the spotlight with the star studded red carpet event featuring celebrities, professional athletes, Corporate partners, and the social set of Oklahoma. The comedian lineup is said to have everyone on the edge of their seats, with the announcement coming soon.

This years’ beneficiary will be YWCA Oklahoma. YWCA is the oldest and longest running organization in the world that aims to helping and empowering women. Their services range from offering safe places to women who have suffered rape or domestic violence, job training, health and fitness, childcare, and counseling. For more information on YWCA Oklahoma, please visit http://www.ywcaokc.org.

Tickets are now available and can be purchased here –>   WHY NOT?? COMEDY SHOW TICKETS

 

What: 2nd Annual “Why Not??” Comedy Show

Who: Demetrius “Juice’ Deason and Russel Westbrook

When: Friday, October 13th, 2017 at 7pm

Where: Tower Theatre (425 NW 23rd St. Oklahoma City, OK 73103)

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