Some of the nation’s top high school boys basketball talent will go head-to-head this weekend at The St. James NIBC Invitational in Springfield, VA

The St. James NIBC Invitational will bring the country’s the top high school boys basketball talent to the nation’s capital for eight days of competition. The showcase-style event will highlight some of the highest-ranked teams and players in the country in head-to-head competition. All games will be played at The St. James, the Washington area’s premier sports and entertainment destination.

Click link for full schedule: St. James NIBC Invitational Schedule

TEAMS SCHEDULED TO ATTEND:

Montverde Academy

IMG Academy

Sunrise Christian Academy

Paul VI Catholic High School

DeMatha Catholic High School

Legacy Early College

La Lumiere School

Wasatch Academy

Oak Hill Academy

AZ Compass Prep

St. Frances Academy

John Marshall High School

Bishop Walsh School

Hamilton Heights Christian Academy

Houston High School

iSchool of Lewisville

For daily updated information, follow these twitter accounts @TheStJames and @HoopfestUSA

Nina Zavala
Nina Zavala Group
NinaZavalaGroup@gmail.com 

EVENT SPONSORSHIP DECK OUTLINE: What should be included in your proposal when seeking sponsorship.

This is a basic outline of suggested information that should be included in your presentation deck/proposal when seeking event sponsorship. ***Please advise this blog post is based off my professional experience when seeking sponsorships. It does not guarantee that you will secure sponsorship***

Title Page (Slide 1)
Event Sponsorship Proposal
Name of the Event
Event Date

About Your Organization (Slide 2)
Mission, vision, programs, services
Paragraph addresses your experience/expertise and credibility in organizing successful events

Event Information (Slide 3)
Event Background
Main purpose of the event
What the event is (tournament, fundraiser, party etc.)
History
Why does this event exist?
How did it start?
Who started the event?
Is it the first year for the event or is it an annual event?

Also include the following:

Name of Event
Date of Event
Time of Event
Who is expected to attend the event/
Include approximate number of guests

Event Objectives/Demographics (Slide 4)
What does this event need to achieve to be successful
What are the goals of the current year (include previous goals if applicable)
Ensure, where possible – the objectives are measurable (so you can measure success or
lack thereof)

• Activities
What activities are planned for the event?
What will people likely be doing?

Reach and Target Audience (1/4 page)
Explain who will participate in event
Psychographic/Demographic information – the more detailed, the better
Number of expected attendees
Other companies that are involved
Will there be any National /Local media coverage? Live stream opportunities

Benefits to the Sponsor (3 Slides: 5, 6, 7)
1. Detail the various levels of sponsorship
2. Marketing benefits & opportunities for each level
3. Sponsorship fee associated with each level
4. Although, your initial deck will be universal, once you have a lead from a potential sponsor, I would recommend offering a tailored deck to meet their business objectives. Below are some suggestions when researching the company goals.
**Identify why you believe this company would benefit by sponsoring your event/organization
** Does the sponsor shares the same target audience as your event/organization
** Is their business operations in the same city
** Is the company seeking a positive public perception by attaching itself to a community initiative

Opportunity (Slide 8)

***This is the slide you want to add any bells and whistles to. As the reader is coming to an end of the presentation and deciding if your event would be a good fit, this slide entices them to a probable yes.

Any media you have negotiated
Summarize any and all important benefits to the sponsor
Explain how you will identify the success of the event
Number of participants, dollars raised, new supporters, media awareness, etc

Contact Information (Slide 9)

Name (first and last)o Title
Organization
Social Media Handles (make sure they’re linked)
Phone Number
Email Address
Website Address

Additional Suggestions
• Use bullet points and minimal wording as possible (don’t lose your readers attention with some much verbiage)
• Use visuals!!! This keeps your reader engaged
(If not, a first time event) Implement photos from past events – audiences, other sponsors, signage, setups, etc.
• Logo’s; include your logo on every page. If you can incorporate the company’s logo at some point it may be worthwhile, that way you can physically demonstrate the alignment between your organization and theirs
• Research companies philanthropic history; tap into their website, press writeups, ad placements, and any other industry-specific resources.
• Focus most of your proposal on the benefits to the potential sponsors

Nina Zavala
Nina Zavala Group
NinaZavalaGroup@gmail.com

https://twitter.com/ninazavalagroup?lang=en