Cultural Movements: A new strategy of marketing for brands.

Nina Zavala Group

+++WE DO IT FOR THE CULTURE+++

As we enter into the new era of “We Do It For The Culture”, we’re entering into the age of uprisings, activist, movements – driven by individuals with passion and will, and even more commonly seen by, Generation Z. This new, young generation harness the power of influence through their non-traditional marketing, their voice, and their cult like following via social media. Having this direct impact to the masses has opened up the doors to what we call “Cultural Movements”

So what is a cultural movement?

Cultural Movements inspire brands to turn their innovation into revolution, they catapult brands into the stratosphere and they really can make a positive difference in the world today.

A Cultural Movement is a completely new way of marketing. You start by identifying a powerful idea on the rise in culture, usually created by a “Gen-Zer”.  You then join, fuel and add…

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